Advanced Television

NIP, Zilliqa unveil next-gen engagement platform for eSports fans

May 8, 2024

Ninjas in Pyjamas (NIP) has unveiled The Dojo, an engagement platform set to revolutionise eSports fan experiences. Developed in partnership with XBorg and powered by Zilliqa, The Dojo aims to create an unparalleled space for NIP’s dedicated supporters, offering exclusive access, rewards and interactive opportunities.

At the core of The Dojo is its mission to cultivate a vibrant global community of NIP enthusiasts. Members will gain access to exclusive content, behind-the-scenes insights, and insider tactics, straight from the NIP playbook.

Signing up for The Dojo unlocks a number of benefits designed for eSports fans and gaming enthusiasts, including special ops missions, loyalty rewards, and the opportunity to connect with fellow fans and NIP players alike. Through challenges, quests, and events, fans can level up their engagement and earn coveted rewards for showing their support, solidifying their place within the NIP community.

Commenting on the announcement, NIP Group Founder and co-CEO Hicham Chahine, said: “Our fanbase keeps growing. With the addition of new titles, it’s much more diverse than it was just a few years ago. We’ve been looking at how we could bring our loyal Ninjas together in a fun and immersive way, but still flexible enough to keep up with the evolving pace of eSports.”

NIP Director of Innovation Laura Rojas Uribe, added: “The Dojo is not just a stand alone digital pipeline. We felt there was a need to unify all the spaces where our community already actively engages with us— Discord, Faceit, NIP social channels. It serves as the central hub of the entire NIP ecosystem, bridging the gap between the digital and physical.”

Matt Dyer, CEO of Zilliqa, added: “We are excited to deliver the infrastructure that powers The Dojo, a cutting-edge fan experience platform by NIP that gives fans the opportunity to win epic prizes. Since we first partnered with NIP in 2021, we have worked together to deliver exciting new avenues for fan engagement, and The Dojo exemplifies this vision by offering dedicated supporters unprecedented access and rewards. With the launch of The Dojo, NIP reaffirms its status as a trailblazer in eSports, leveraging the scalable and efficient Zilliqa platform to bring exciting rewards and opportunities for fans around the world.”

Also commenting on the announcement of The Dojo, XBorg Founder and CEO Louis Regis, said: “We’re thrilled to collaborate with an iconic esports organization like Ninjas in Pyjamas. The bond between their organisation and fans is truly remarkable. We’re eager to fortify this bond and empower their fanbase through our technology and applications.”


Categories: Press Releases

Tags: ,