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Chris Pratt shares Moments Worth Paying For

May 13, 2024

By Colin Mann

In advance of the May 24th release of Sony Pictures’ The Garfield Movie, the world-famous, Monday-hating, lasagne-loving feline’s voice talent Chris Pratt is sharing a special video message in support of the Industry Trust for IP Awareness’s Moments Worth Paying For campaign highlighting the importance of audiences seeing the movie on the big screen and supporting their local cinema.

“Sony’s latest title The Garfield Movie is a fun-filled, hilarious adventure brought to life by the magic of cinema,” declared Ian George, Managing Director at Sony Pictures Entertainment. “Every line, every joke, and every meow are best enjoyed through the shared experience of the big screen. We are delighted to be working with The Industry Trust again to highlight the importance and value of enjoying a movie at the cinema, encouraging families and those of all ages to join in the shared laughs and experience of Garfield, together, on the big screen.”

“It is great to welcome back Hollywood actor Chris Pratt to deliver our Moments Worth Paying For message, promoting the big screen as the best place to watch films first and driving engagement for local cinemas across the UK and Ireland,” added Liz Bales, Chief Executive at British Association for Screen Entertainment (BASE). “With the next Moments trailer a family feature, this campaign highlights the role of cinema as a first touchpoint for entertainment, introducing a younger audience to the big-screen experience, and building a love of cinema from a young age. My thanks go to Sony for creating this Moments campaign and to the continued support of Digital Cinema Media, Pearl & Dean, Clear Channel UK, and members of the UK Cinema Association.”

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