Advanced Television

M7, Prima Group conclude Slovak satellite distribution deal

May 28, 2024

Luxembourg-based pay-TV provider, M7 Group, owned by Canal+ Group has concluded an agreement with Prague-based Prima Group for the satellite distribution of Prima COOL SK and Prima LOVE SK in the Slovak market.

Following the agreement, Prima COOL SK has launched via the M7-owned Skylink TV platform at ASTRA 23.5 East. Prima COOL SK offers original comedy series, entertainment shows and travel magazines targeting mainly younger and male viewers. Prima LOVE SK, primarily targeting a female audience, will be launched later this year.

As part of the agreement, M7 Platform Services provides Prima Group with technical solutions for the safe and secure delivery of both channels to third-party operators in Slovakia.

Since 2017, Skylink already distributes Prima Plus (renamed to Prima SK) to its customers in the Slovak market, followed in 2020 by CNN Prima News. M7 and Prima Group also have a long-standing partnership for the distribution of a range of Prima channels in the Czech market.

Michal Stárek, Senior Distribution Manager at Prima Group, said: “We are very excited about the satellite launch of the new Slovak Prima channels via M7. With Skylink as key TV provider in Slovakia, the agreement allows us to maximize our reach among Slovak TV homes. Furthermore, it ensures us the secure and safe delivery of Prima COOL and Prima Love to Slovak third-party operators.”

Bill Wijdeveld, VP Platform Content Services at M7 Group, added: “Already since many years, Prima Group is a key partner for M7 in the Czech and Slovak market. We are therefore very pleased with this new agreement and thank Prima Group for its trust and confidence in the capabilities of the M7 Platform Services team. We look forward to a fruitful continuation of our partnership.”

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