Advanced Television

Pluto TV adds PRIDEtv Channel

June 6, 2024

Pluto TV has partnered with Your Channels and OUTtv to launch PRIDEtv Channel across international markets on Pluto TV this June, in celebration of Pride Month.   

PRIDEtv is the lifestyle television channel for the LGBTQI+ community & open-minded, featuring arthouse films, captivating documentaries, popular queer series, short films, reality shows and original TV shows.  The channel is available exclusively on Pluto TV in the UK, Austria, Germany, Italy, Latin America, Spain, Sweden and Switzerland.

Olivier Jollet, Executive Vice President and International General Manager at Pluto TV commented: “Pluto TV is committed to offering a diverse range of programming for a wide range of audiences, and it’s key for us that our viewers feel represented when watching on our platform. PRIDEtv is an important brand that represents the LGBTQ+ community worldwide, and we are happy to bring its iconic content on our platform internationally, featuring stories that can unite our fans.”  

Jefta Lentz, CEO of Your Channels, saidThis multi-territory collaboration with Pluto TVnot only underscores our commitment to bringing our LGBTQI+ content to a new group ofviewers, but also gives us the opportunity to enhance the connection between advertisers and viewers, with our newest technology. By pushing the boundaries of traditional media, we are excited to createmore dynamic, targeted advertising opportunities that benefit both viewers and brands”. 

Marc Putman, Founder & CEO of OUTtv Media, added: “Launching PRIDEtv on Pluto TV is another milestone in our strategy to expand our services to the global LGBTQI+ and open-minded audiences, offering them a 360-degree content experience. Our programming goes beyond entertainment; it’s about creating a space where everyone can see themselves reflected on screen. The content offer includes a mix of global and local productions, and programming varies by territory to ensure it is always relevant to the audience of each territory.” 

Global content on the channel includes documentaries Beyonce on Top, and Cherry Grove Stories; TV series Woke, #Luimelia, Single Out and All You Need; movies like L-Bomb, Another Gay Movie and Eurovision Film Douze Points; and Reality Show Queen of the Oilpatch, among others.  

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