talkSPORT, BBC renew EFL radio rights
June 26, 2024
The English football League (EFL) has announced the renewal of it national radio rights deal with talkSPORT for a further four seasons.
Fans will now be able to listen to exclusive live commentary of their team on talkSPORT, with an uplift in games across the Sky Bet EFL and the Play-Offs. As part of the agreement, they will also be making a strong commitment to support EFL in the Community throughout the period.
The renewal also encompasses BBC’s continuation of broadcasting the Carabao Cup, alongside talkSPORT, on a co-exclusive basis.
Ben Wright, Chief Commercial Officer at the EFL said: “We’re delighted to continue working alongside talkSPORT and the BBC as long-time partners of the League and look forward to maximising the potential coverage for our Clubs, competitions and our radio partners. talkSPORT’s approach to EFL coverage over the recent years has been both innovative and engaging, bringing the storylines and drama of the EFL to fans. The new deal will not only continue that trend, but also sees a strong commitment to supporting the life changing work delivered by our community across England and Wales. The new agreement will also see the BBC continue its excellent coverage of the Carabao Cup, whilst also keeping supporters up and down the country informed on the latest EFL action on a match-by-match basis. These are incredibly important components to keep all audiences informed of the action and jeopardy witnessed week-in, week-out across our competitions.”
Liam Fisher, Head of talkSPORT, commented: “It’s fantastic to be able to extend our exclusive deal with the EFL past the 10-year mark. The Championship, League One and League Two continue to provide some of the most exciting and competitive football in the world and the Play-Offs remain a fascinating end-of-season conclusion. Along with the Carabao Cup and Bristol Street Motors Trophy we will be delivering comprehensive live match coverage alongside dedicated complementary output whoever you follow.”
Heidi Dawson, Controller at BBC Radio 5 Live said: “The BBC are a long-time partner of the EFL and agreeing this deal to support the wider football pyramid is really important for the BBC. Keeping audiences updated on EFL action and providing live commentary for Carabao Cup games alongside our wider football portfolio is a key element of our offering on BBC Radio 5 Live.”
The agreement for both talkSPORT and the BBC is until the end of the 2027/28 season, with an option for a further season at the discretion of the EFL.