Advanced Television


Sky Bet Championship TV audience up 51% YoY

The Sky Bet EFL has achieved the distinction of being the highest attended league body in Europe, after welcoming more than 21.5 million fans through the turnstiles in 2023/24. The cumulative attendance figure is the most since the 1951/52 season, representing an 11 per cent increase on the previous season and sees the League finish […]

June 11, 2024

ITV to sub-license Carabao Cup, EFL from Sky

Sky Sports and ITV have reached an agreement in principle which will allow all UK football fans to watch free-to-air coverage of select Carabao Cup and Championship fixtures. The new deal starts in January 2025, commencing with the Carabao Cup semi-finals, running until the end of the 2026/27 season and means ITV will jointly broadcast […]

May 30, 2024

Sky unveils Sky Sports+

Sky has announced it will launch Sky Sports+ this August, a service it says will be “transformational in the amount of choice sports fans will have access to via live streams, the mobile app and a dedicated new channel, all at no extra cost”. With more coverage from the English Football League (EFL), both tennis […]

May 8, 2024By Nik Roseveare

IMG to enhance EFL broadcast and streaming offering

The English Football League (EFL) and IMG have announced a deal which will see IMG deliver a major upgrade to the EFL’s broadcast and streaming output over the next five seasons. With record domestic and international broadcast deals in place from the 2024/25 season until 2028/29, the EFL says it is committing to an increased […]

April 16, 2024By Nik Roseveare

EFL seeks international rights bids

The EFL, which runs the second, third and fourth flights of English professional football, has issued a Request for Proposal (RFP) for interested parties regarding its international broadcast rights, which are scheduled to conclude at the end of the 2023/24 season. Building on its previous agreements, the EFL has witnessed steady growth in both revenue […]

October 3, 2023By Colin Mann

EFL signs “ground-breaking” Sky Sports deal

EFL clubs have unanimously approved a record domestic rights deal with broadcaster Sky Sports worth £935 million over a five-year period with over 1,000 matches to be broadcast each season – a record number of games for any club football agreement. Running from the 2024/25 season to 2028/29, the arrangement will be made up of […]

May 5, 2023

EFL to vote on broadcast rights bid

Further to the announcement of Sky Sports as its preferred bidder earlier in April, the EFL, which runs the three football leagues below the Premier League, has called a meeting of all Clubs for May 5th to consider proposals for a new domestic broadcast agreement from 2024/25 onwards. The League has been in an exclusive […]

April 28, 2023By Colin Mann

EFL seeks broadcast rights bids

The EFL, which runs the three football leagues below the Premier League, has issued an Invitation to Tender (ITT) for interested parties in respect of its broadcast rights from season 2024/25 onwards, with speculation suggesting that they are set to double in value to over £200 million (€227m) a season. Streaming companies such as Viaplay […]

February 28, 2023By Colin Mann

EFL considers ending 3pm TV blackout

The English Football League (EFL) is considering lifting the 3pm football blackout rule in the next sale of its broadcast rights. The EFL confirmed it has issued a request for proposal (RFP), inviting interested broadcasters and media companies to suggest new ways the league can be presented on TV and streaming platforms from the 2024-25 […]

October 12, 2022

European football market contracts

The European football market as a whole contracted 13 per cent to €25.2 billion, in 2019/20 (€28.9 billion in 2018/19) as a result of the Covid-19 pandemic, the first reduction in revenues since the global financial crisis in 2008/09, according to the 30th Annual Review of Football Finance from consultancy firm Deloitte’s Sports Business Group. […]

July 30, 2021