Advanced Television


IMG to enhance EFL broadcast and streaming offering

The English Football League (EFL) and IMG have announced a deal which will see IMG deliver a major upgrade to the EFL’s broadcast and streaming output over the next five seasons. With record domestic and international broadcast deals in place from the 2024/25 season until 2028/29, the EFL says it is committing to an increased […]

April 16, 2024By Nik Roseveare

EFL seeks international rights bids

The EFL, which runs the second, third and fourth flights of English professional football, has issued a Request for Proposal (RFP) for interested parties regarding its international broadcast rights, which are scheduled to conclude at the end of the 2023/24 season. Building on its previous agreements, the EFL has witnessed steady growth in both revenue […]

October 3, 2023By Colin Mann

EFL signs “ground-breaking” Sky Sports deal

EFL clubs have unanimously approved a record domestic rights deal with broadcaster Sky Sports worth £935 million over a five-year period with over 1,000 matches to be broadcast each season – a record number of games for any club football agreement. Running from the 2024/25 season to 2028/29, the arrangement will be made up of […]

May 5, 2023

EFL to vote on broadcast rights bid

Further to the announcement of Sky Sports as its preferred bidder earlier in April, the EFL, which runs the three football leagues below the Premier League, has called a meeting of all Clubs for May 5th to consider proposals for a new domestic broadcast agreement from 2024/25 onwards. The League has been in an exclusive […]

April 28, 2023By Colin Mann

EFL seeks broadcast rights bids

The EFL, which runs the three football leagues below the Premier League, has issued an Invitation to Tender (ITT) for interested parties in respect of its broadcast rights from season 2024/25 onwards, with speculation suggesting that they are set to double in value to over £200 million (€227m) a season. Streaming companies such as Viaplay […]

February 28, 2023By Colin Mann

EFL considers ending 3pm TV blackout

The English Football League (EFL) is considering lifting the 3pm football blackout rule in the next sale of its broadcast rights. The EFL confirmed it has issued a request for proposal (RFP), inviting interested broadcasters and media companies to suggest new ways the league can be presented on TV and streaming platforms from the 2024-25 […]

October 12, 2022

European football market contracts

The European football market as a whole contracted 13 per cent to €25.2 billion, in 2019/20 (€28.9 billion in 2018/19) as a result of the Covid-19 pandemic, the first reduction in revenues since the global financial crisis in 2008/09, according to the 30th Annual Review of Football Finance from consultancy firm Deloitte’s Sports Business Group. […]

July 30, 2021

GlobalData analyst: “Football rescue package insufficient”

Following the news that the Premier League is providing a £250m (€277m) support package to the English Football League (EFL); Conrad Wiacek, Head of Sports Analysis for GlobalData, a data and analytics company, offers his views: “While the £250 million support package is welcome, more financial support would be highly beneficial. With Premier League teams […]

December 4, 2020

EFL anti-piracy campaign

The EFL, which administers the second, third and fourth tiers of professional football in England, alongside all 72 of its member Clubs, has launched a campaign aimed at discouraging the illegal streaming of fixtures, warning that doing so will take vital revenue away from Clubs. The outbreak of Covid-19 and subsequent behind-closed-doors matches mean that […]

November 23, 2020By Colin Mann

Streaming fails to offset EFL match day losses

Some 150,000 football fans in the UK streamed English Football League matches (games from the Championship, League 1 and League 2) during the first two weeks of the 2020/21 season, according to a report by the Daily Mail. With sporting events being playing out behind closed doors for the foreseeable future, a deal struck with […]

September 29, 2020