Car City Adventures FAST channel on Samsung TV Plus
July 2, 2024
Amuse Animation, a digital-first animation studio, has announced the launch of Car City Adventures, a fully localised 24/7 linear FAST channel on Samsung TV Plus. Now available in eight languages across ten countries, Amuse partnered with Xumo Enterprise, the business-to-business arm of Xumo that provides FAST solutions to the industry, on the development, creation, and distribution of the channel.
Inspired by the successful digital-first Car City IP, which boasts over 25 billion views worldwide, Car City Adventures brings beloved vehicle-themed preschool content to young audiences and their co-viewing families across the globe.
Car City Adventures is now available on Samsung TV Plus in Australia, New Zealand, Germany, Austria, Belgium, Italy, Netherlands, Sweden, Mexico and Brazil. A Korean channel will launch in South Korea in the coming weeks, with other APAC countries to follow.
“We are thrilled to partner with Samsung and Xumo Enterprise on our first ever vehicle-driven FAST channel. We know that preschool kids universally gravitate towards vehicle-related play which has been at the heart of our series’ success for many years: they genuinely align with preschooler interests across borders and language boundaries,” commented Zirong Zheng, Distribution & Content Partnerships Manager at Amuse Animation. “Whilst the kids’ ad revenue model is still maturing, we see undeniable potential in FAST to boost IP awareness, especially with major global partners like Samsung. Our collaboration with Samsung and Xumo Enterprise marks a significant milestone in our global expansion.”
“It’s exciting to see how FAST is evolving to meet the demands of its growing viewership,” said Jennifer Batty, Head of Content Acquisition at Samsung TV Plus Europe. “Audiences are responding to FAST because of its unique value proposition, offering specialised streaming content for all the family. We are very excited to partner with Amuse Animations for the launch of Car City Adventures across many of our Samsung TV Plus market and bring high quality pre-school content to Samsung households.”
“At Xumo Enterprise, we work with many of the top rights holders and distributors to help them create and distribute their FAST channels around the world,” added Stefan Van Engen, Vice President of Programming and Partnership at Xumo. “Through our growing suite of FAST solutions and existing relationship with Samsung TV Plus, we were happy to help Amuse Animation bring this new channel to life in many countries across the globe, in multiple languages.”