Nielsen, Sinclair extend agreement
April 2, 2020
Nielsen and Sinclair Broadcast Group have announced a multi-year renewal agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Sinclair’s 191 local television stations and one regional cable news channel in 89 markets, 22 regional sports network brands, several Digital Television Networks, as well as its cable network Tennis Channel. This agreement includes Nielsen Scarborough, Ad Intel, Arianna and Grabix, as well as Digital in TV ratings measurement in select markets and platforms.
“As Sinclair has acquired and diversified its portfolio of media platforms, Nielsen’s solutions continue to be utilised across these assets including local TV measurement solutions for regional sports networks and out-of-home services,” said Catherine Herkovic, EVP and Managing Director, Nielsen Local. “We are proud to extend our longstanding alliance with Sinclair to power its strategic measurement initiatives that deliver bottom-line results relied upon by advertisers.”
In October 2019, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its Local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.