Extreme E live on Recast
May 10, 2023
Extreme E, the electric off-road SUV motorsport series, has announced it will broadcast all live events on global streaming platform Recast throughout Season 3. Fans will have the opportunity to tune in to Extreme E’s unique off-road racing format in more than 100 countries around the world through Recast’s microtransaction-powered streaming platform. By utilising microtransactions, Recast ensures that content creators and rights holders receive payment for every view of their content, with up to 85 per cent of the revenue generated going directly to the publishers.
Ali Russell, Chief Marketing Officer at Extreme E, commented: “We are delighted to be partnering with Recast for Season 3 of Extreme E. The innovative approach that Recast takes to content distribution aligns perfectly with our own mission to use motorsport as a platform to raise awareness of climate change issues and inspire positive action. Through this partnership, we will be able to reach fans in over 100 countries around the world, giving them unprecedented access to our exciting and groundbreaking racing format.”Andy Meikle, Founder and CEO of Recast, added: “We’re very excited to be teaming up with Extreme E this season to offer their fans even more opportunities to watch the race action, in more than 100 countries around the globe. By broadcasting their events live on Recast and utilising our innovative pay-per-view solution, fans can watch all of the events knowing that the proceeds are going to straight back into Extreme E, helping to raise the profile of their series mission to raise awareness of climate change.”Extreme E is an off-road racing discipline that takes place in some of the most remote and environmentally threatened locations on the planet. While raising awareness of the urgent need for action on climate change, and the positives steps that are being taken to rectify this, the championship also promotes gender equality, and mandates that each team fields both a male and a female driver. The series also boasts motorsport giants such as Lewis Hamilton, Nico Rosberg, Jenson Button and McLaren, who all manage teams in the championship.