Live and on-demand streaming platform, Recast, has officially relaunched its services following last month’s acquisition of assets by Content Technology Partners (CTP). Under the new ownership, which includes Recast Founder & CEO Andy Meikle and ex-Manchester United Executive Vice-President Ed Woodward, Recast says it has developed “a renewed vision and refreshed offering, all aimed at […]

The rise of Retail Media in the advertising landscape has been speedy. Its global advertising spend is poised to reach $128.2 billion (€121.3bn) this year, forecasts WARC Media, with Amazon the biggest winner. Up 10.2 per cent year-on-year, ad investment is forecast to rise to $141.7 billion in 2024 and is on track to overtake […]

Sports marketing agency Pitch International has partnered with innovative sports broadcasting company Recast to  host the Hopman Cup tennis event, organised by Tennium, on the microtransaction pay-per-view platform which will allow fans in dark markets to watch the event. The partnership will also increase their global exposure and monetise the rights in territories where broadcasters […]

Extreme E, the electric off-road SUV motorsport series, has announced it will broadcast all live events on global streaming platform Recast throughout Season 3. Fans will have the opportunity to tune in to Extreme E’s unique off-road racing format in more than 100 countries around the world through Recast’s microtransaction-powered streaming platform. By utilising microtransactions, Recast […]

Manchester City football club has officially launched its Recast Channel for fans around the globe following a successful trial last season. As part of the launch, new documentary series, Together: Champions Again!, will be co-premiered on the Recast Channel and City+ platform when released at 6pm on July 27th. The next live fixture available on […]

Golfer Ian Poulter says the launch of his new channel on subscription-free streaming platform Recast will give new and existing fans from across the globe greater access to his life on and off the course. Poulter – who has more than 3 million social media followers – will offer fans premium access to his life […]

Fans of the WTCR – FIA World Touring Car Cup can now watch race highlights and exclusive behind-the-scenes content from some of the sport’s biggest stars with the launch of a new WTCR Channel on subscription-free streaming platform Recast. Audiences will have greater access to the sport than ever before as a result of WTCR […]

Subscription-free live and on-demand video streaming platform Recast has unveiled new technology that it says will make it easier for rights holders across the global sports and entertainment landscape to control and monetise their content. Recast Publish aims to put more control over Channels in the hands of rights holders – allowing them additional freedom […]

A number of top eSports teams have joined video platform Recast. The OTT platform, which sees fans directly contributing to the teams and sports they enjoy by watching content, will host updates, including exclusive content, from Viperio, LDN UTD, Team Gullit and Katana Gaming. Viperio, with players battling it out in competitions across titles such […]

Millwall FC is the latest name to join sports video platform Recast. The English Football League (EFL) side joins a growing list of rights holders on the OTT platform, with fans now able to directly contribute to The Lions by watching content. Recast says the partnership will “give affordable, flexible access to match action, reaction, […]