YouTube is in danger of being upstaged commercially by Hulu – backed by News Corporation and NBC Universal – as the video-sharing site struggles to make its massive global audience appeal to advertisers. Hulu, a video site showing only professional TV shows and movies, is forecast to draw level with Google's YouTube in US advertising […]
ITV has signed up to a new product placement code of conduct, which includes an on-screen symbol signalling to viewers that a brand is being plugged. In a bid to show that broadcasters are willing to accept regulation in return for being allowed to raise revenue through product placement, TV producers’ trade body Pact has […]
Discovery has taken BSkyB to the High Court over a disagreement about the companies’ advertising sales contract.Sky Media has sold advertising for Discovery’s TV channels since 2006. The current deal expires at the end of 2009. It is understood that the dispute centres on a clause that allows Sky Media to cap the amount of […]
Sky has taken control of its mobile inventory, and will sell mobile ads around its content across T-Mobile and Vodafone portals, to give advertisers a "single buying point on Sky." The pay-TV provider's recently appointed head of mobile Tim Hussain told NMA that the deal with the two operators meant that advertisers could "buy a […]
Motorola is accelerating the delivery of personalised media experiences through a collaboration with BlackArrow, the independent provider of multiplatform ad-management systems. The companies are working together to deliver a powerful, SCTE 130-compliant addressable advertising solution that enables advertisers and content providers to exert exacting control over ad placement and generate revenue through additional advertising opportunities. […]
Channel 4 is to shut down its red button and mobile ad departments as part of its plans to save £100m (E127m) over the next two years. Channel 4 will stop serving interactive TV and mobile ads from 31 December 2008. Channel 4 has already closed 4DS, its online ad sales house, as part of […]
Behavioural ad targeting network Phorm has lost another likely client – Orange has decided against it on privacy grounds. Orange's online ads SVP Paul-François Fournier said: "Privacy is in our DNA, so we need to be honest and clear about what we are doing. We have decided not to be in Phorm because of that. […]
Google is to introduce agency commission for video advertising to encourage increased investment and progress within the sector. The company says it will launch an “incentivisation programme” to show Google’s commitment in developing video advertising opportunities across its network, including YouTube. Jonathan Gillespie, Google head of media solutions and YouTube in the UK, said, “We […]
BSkyB has been criticised by media watchdog Ofcom for breaching advertising rules during its' channel carriage dispute with Virgin Media cable. Virgin complained about a series of ads referring to the loss of Sky channels on Virgin. Ofcom said that undue prominence was given to telling Virgin viewers they could switch to Sky’s service. It […]
The Chinese love affair with the Internet will see digital ad spend increase 40 per cent to $5.2 billion next year, making the booming Asian online economy roughly the same size as the current UK market, according to a report. The study by KPMG estimates that the total ad spend on all media in the […]