Citing worsening economic conditions coupled with the lack of growth in consumer disposable income, Robert J. Coen, director of forecasting at Interpublic Group’s Magna unit, reduced his estimate for full-year US ad-spending growth to 2 per cent, down from a 3.7 per cent forecast made in December. He also trimmed estimates for world-wide ad growth […]
Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10 per cent of all ad spending across all media. With IDC’s Digital Marketplace Model and Forecast projecting 15-20 per cent annual growth throughout the forecast period, this share will reach 13.6 per cent by 2011 as Internet ad spending grows […]
Arris and BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, have announced the completion of interoperability testing between the companies’ respective VOD delivery and addressable advertising systems. Built on the SCTE 130 open standard, these combined dynamic, targeted VOD advertising services will help operators and content providers rapidly derive additional ad revenues from […]
Federal regulators are beginning an effort to crack down on stealth advertising in television shows, a move aimed at letting consumers know when companies have paid to use their products as props. The FCC is expected to open a formal proceeding about new rules requiring more disclosure of product placement. Regulators say they’ve become more […]
The Time Warner UK Advertising Council – a joint venture between, IPC Media, Turner Broadcasting, AOL UK, Time and Fortune magazines and Warner Bros – has failed to strike a single deal since being established in October 2007 reports Media Week. The council was established to act as a hub for campaigns to be run […]
The failure of social networking sites – such as Facebook and MySpace – to translate their global popularity into ad revenue has led research company eMarketer to downgrade ad-spend forecasts for the social-networking sector by around £250 million (E312m) by 2011. eMarketer said that “in spite of the media hype” around social networking worldwide-advertising spending […]
French commercial TV operators Television Francaise 1 (TF1), Vivendi SA’s Canal+ and M6-Metropole Television have announced the creation of an association (ACP) to ‘defend the rights and professional interests’ of national, private, terrestrial channels. The formation of ACP comes at the time when a government-appointed commission is due to announce its proposals for removing advertising […]
The failure of social networking sites – such as Facebook and MySpace – to translate their global popularity into ad revenue has led research company eMarketer to downgrade ad-spend forecasts for the social-networking sector by around £250 million (E312m) by 2011. eMarketer said that “in spite of the media hype” around social networking worldwide-advertising spending […]
DISH Network Corporation, Americas third largest pay-TV provider and NBC Universal, have signed an agreement to provide interactive trigger capabilities to NBC Universal’s 14 television networks and 10 NBC owned-and-operated TV stations. DISH Network subscribers who have a digital video recorder will now be able to use their remote controls to request more information from […]
DISH Network Corporation, Americas third largest pay-TV provider and NBC Universal, have signed an agreement to provide interactive trigger capabilities to NBC Universal’s 14 television networks and 10 NBC owned-and-operated TV stations. DISH Network subscribers who have a digital video recorder will now be able to use their remote controls to request more information from […]