Advanced Television

AI

Samba TV extends Samba AI

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programmes, video games, and more. Powered by Samba AI, a […]

January 4, 2024

Report: Top 10 risks to telco sector in 2024

Changing imperatives in privacy, security and trust emerges as the top risk facing telecoms companies in 2024. According to the annual EY report, Top 10 risks in telecommunications, cyber-resilience is under pressure, with generative artificial intelligence (GenAI) throwing into question existing data governance strategies. Over two-thirds (68 per cent) of telco respondents believe they are […]

December 20, 2023

Report: Top 5 GenAI trends for 2024

Generative AI (GenAI) made significant progress in 2023, showcasing its prowess in crafting remarkably authentic content spanning text, imagery, and music. The evolution of this technology transcended traditional boundaries, infiltrating realms such as creative arts, automation, and tailored experiences. An analysis of influencer discussions on social media platform X has unveiled a curated selection of […]

December 19, 2023

Forecast: AI will continue to revolutionise media industry

Industry experts from GroupM and GroupM Nexus have shared their thoughts on the year ahead. Covering a range of topics from the impact of AI to retail commerce and cross-channel to addressable creative they offer insights on what to expect in 2024 and beyond. 2023 was a year full of both innovation and challenge, the […]

December 14, 2023

Magnite: “Machine learning to increase efficiencies”

Independent sell-side platform Magnite has shared its 2023 trends and predictions for 2024 in programmatic advertising. Rebecca Ackers, VP of DV+, EMEA at Magnite, commented: “Discussions around AI have continued to be fervent in the last year, however much of this has been focused on generative AI and content creation. In 2024, there will be […]

December 13, 2023

Study: AI to limit operator revenue leakage

A study from Juniper Research, specialists in telecommunications markets, has found the average revenue leakage per 5G roaming connection will decrease from $1.72 (€1.60) to $1.20, as operators leverage AI-based segmentation. Revenue leakage refers to the value of services provided but not monetised. This reduction in revenue leakage will be driven by the implementation of […]

December 11, 2023

Synamedia CTO shares 2024 predictions

Marc Baillavoine, CTO at video network Synamedia, has shared his industry precitions for 2o24. Firstly, Baillavoine states that AI’s hype is officially unavoidable: If 2023 was the year that ChatGPT took over the headlines, 2024 will be the year where technologists across all industries, including video streaming, will go beyond the soundbites and start using […]

December 8, 2023

Study: Brits believe new tech will offer better work-life balance

With over a third (36 per cent) of workers concerned about the impact of technological changes and what this will mean for them, Virgin Media O2 Business has published a study on the future of work.   The pandemic accelerated remote and hybrid work, mostly benefitting desk-based workers. Meanwhile, deskless workers like teachers, nurses and engineers […]

December 5, 2023

Yahoo launches Yahoo Blueprint AI suite

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo says that Blueprint “enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers”. This […]

December 5, 2023

IMG reveals 2024 digital trends

Global sports, events and representation company IMG has launched its Digital Trends Report 2024, exploring the technologies and developments that will shape the sport media landscape for rights holders over the next 12 months. Now in its sixth iteration, this year’s predictions include the growth of smarter stadiums, tactical adoption of generative AI, and monetising […]

December 4, 2023