Fastly, the specialist in edge cloud platforms, has launched its annual global cybersecurity report, uncovering the scale of cyber attacks against media businesses, with each of these suffering an average of 25 known attacks this year. This report also reveals the hugely damaging financial effects of security breaches, with media businesses losing 9 per cent […]
YouTube has issued new guidelines for AI-enhanced videos uploaded to its platform. It said the new approach will put guardrails around videos that appear realistic but rely on AI tools. The company is also rolling out new labels to inform viewers when the video they’re seeing has been altered or synthetically created. “This is especially […]
TNT Sports and the Premier League have partnered on a new bodycam innovation that will be trialled for Tottenham Hotspur’s visit to Wolverhampton Wanderers on November 11th. A special AI-powered stabilisation bodycam from technology company Mindfly will be affixed to a player from each side during the warm-up prior to kick-off, which will be broadcast […]
Socio-political polarisation, the potential of generative AI, masculinity in crisis, ‘sportswashing’, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, according to WARC’s Marketer’s Toolkit 2024. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry, […]
US actors look set to resume work after their union, Sag-Aftra, agreed a tentative deal with Hollywood studios to end a four-month strike. On November 8th, Sag-Aftra reached an agreement with the Alliance of Motion Picture and TV Producers (AMPTP) in a unanimous vote. The shutdown – combined with a separate writers’ strike – has […]
Whilst VAR continues to cause havoc in the Premier League, almost eight in 10 children (79 per cent) would be excited to see a new technology added to a sport they watch, according to research from Virgin Media O2. The most popular technological developments children want to see include smart balls with built in sensors […]
Ideal Systems has successfully delivered a state-of-the-art Media Creation Hub for Dubai based blinx, a youth-oriented media and news organisation for the Middle East. The new Hub creates multi-platform content to resonate with digital native Gen-Z and Millennials by being diverse, inclusive, and culturally relevant. The facility includes a next gen metaverse / extended reality […]
Coinciding with the AI Safety Summit at Bletchley Park, Dame Caroline Dinenage, Chair of the Culture, Media and Sport Committee of the UK House of Commons, has called on the Government to ensure the UK’s creative industries are properly protected from the risks posed by artificial intelligence while supporting the sector to make the most […]
MediaRadar, the advertising intelligence and sales enablement platform, is to acquire Kantar Group’s North American advertising intelligence unit, Vivvix. Vivvix offers advertising intelligence across both digital and traditional media channels, such as mobile apps, streaming services, and social media. MediaRadar said thus transformative deal positions it as the definitive source of advertising data and insights, […]
Nokia has presented its Technology Strategy 2030 that identifies trends and emerging technologies that will shape technology, networks and the world for the next seven years. According to its Global Network Traffic 2030 report, network traffic is growing and will rise dramatically over this decade. Driving this growth are recent trends such as artificial intelligence […]