US TV ad-spend to decline in 2018
TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT viewing on the rise, outlays on TV ads will slip 0.5 per cent in 2018 to $69.87 billion (€56.68bn). As a result, TV’s share of total US media ad expenditures will drop from 33.9 […]