Advertisers and agencies can now discover the best media mix for their TV-plus-online ad campaigns as Nielsen launches its Cross-Platform Campaign Ratings in the UK. The company says the system helps brands maximise the effectiveness of their cross-platform ad budgets and represents the latest addition to the ‘Reach-Resonance-Reaction’ advertising effectiveness portfolio from Nielsen, a global […]
Rentrak. a specialist in measuring movies and TV everywhere, has been granted a patent by the US Patent and Trademark Office for a unique method that refines television viewing measurement data from set-top boxes. US Patent Number 8,549,551 was awarded to Rentrak’s data scientists for creating a system that refines television viewing behavior data collected […]
Nielsen has officially launched its Nielsen Twitter TV Ratings, which it describes as the first measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure the number of people tweeting about TV shows as well as the much larger ‘audience’ of people who actually view those Tweets. “We […]
Akamai Technologies, a provider of cloud services for delivering, optimising and securing online content, has announced that blinkbox, the TV and movie streaming service, is using Akamai’s Viewer Diagnostics as part of its customer care efforts. A component of Akamai’s Sola Analytics media measurement and analysis product, Viewer Diagnostics is designed to provide blinkbox with […]
Witbe, the next generation monitoring company, is rapidly gaining market share in North America. With recent client wins, most of the largest cable operators in the US and Canada are now using some, or all, of Witbe’s video test and monitoring solutions. In terms of TV subscribers, analysts Dataxis confirm that Witbe’s solutions are used […]
Facebook is to start sharing weekly data reports with ABC, NBC, Fox and CBS, the WSJ reports. The data will include how many likes, comments and shares TV episodes get on the social network. They will also include some data from private posts. The move is seen in part as an attempt to compete with […]
Nagra, the Kudelski Group digital TV business and independent provider of content protection and multiscreen television solutions, announced today that Foxtel, one of Australia’s most progressive media companies, has selected the Nagra MediaLive Service Platform to support and enable advanced, feature-rich services across its range of connected set-top boxes. “Nagra is a longstanding and trusted partner […]
Rentrak, the expert in measuring movies and TV everywhere, has announced that its statistical team has been granted a patent by the US Patent and Trademark Office for a unique method that removes bias from “big data” by statistically adjusting the data from set-top boxes and other types of transactions-based data. US Patent Number 8,543,523 […]
Kantar Media, the audience research expert, is rolling out the first in a suite of applications to enable broadcast audience data to be viewed on mobile devices. The mobile ‘app’ version of InfoSys+, Kantar Media’s TV audience analysis software, provides 24-hour access to essential TV viewing analysis on the move. The new app complements the […]
SMiT, the operation platform provider for secure distribution of paid content and Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services, have formed a collaboration aimed at integrating SMiT’s Advanced Security CI+ 1.3 CAM with the Verimatrix ViewRight client library. The CI+ 1.3 CAM will be a cardless product integrating […]