Comcast has partnered with Nielsen to test a new ad strategy that will see advertisements inserted into the VoD offering of every episode of a current series’ season. With 200 full TV-series offered on Comcast’s VoD platform, the US telco will use Nielsen’s ad measurement system to get commercial ratings credit for the views of […]
Mediamorph, the cross-platform media and entertainment intelligence and analytics firm, has revealed that all3media international, the distribution arm of the all3media group, has implemented its Track product. Track brings together, automates and provides analytics on top of usage and revenue data from all3media international’s digital, DVD and app licensees. Mediamorph’s Track platform structures and streamlines […]
The BBC has released a beta version of a new service designed to boost its live OTT event coverage. The BBC said that the revamped service was a “new approach to live event coverage” following coverage of the 2012 London Olympics and this year’s Wimbledon and Glastonbury. “It’s our intention to raise the bar even […]
Harris Interactive, a global market research firm, has entered into a definitive merger agreement to be acquired by Nielsen, the global provider of information and insights into what consumers watch and buy. Under the terms of the merger agreement, Nielsen will commence a tender offer to acquire all of the outstanding shares of Harris Interactive’s […]
Agama Technologies, the video service quality assurance expert, has been selected as the strategic partner for service quality assurance for Telekom Austria Group’s new DTH platform for satellite pay-TV. Telekom Austria Group’s direct2home product is targeted at broadcasting companies and telecommunication operators in Central and Eastern Europe (CEE), a region in the process of digital […]
Italian public broadcaster RAI and the Autonomous Region of Valle d’Aosta have signed an agreement for technological trials of video recording in 3D and 4K and the introduction of multi-screen applications for citizens and SMEs. Under this Agreement, to be implemented by RAI’s Strategic Technologies Directorate, audiovisual productions will be filmed with innovative formats (3D, […]
Videology – a video advertising platform provider for advertisers, agencies and publishers – has confirmed the signing of a new deal with digital marketing technology company AudienceScience that sees Videology selected as the first video platform to be granted access to its data. The agreement gives Videology’s agency and advertiser partners access to behavioural and […]
TiVo Research and Analytics (TRA), a provider of single-source TV viewing and purchase data, and comScore, a specialist in measuring the digital world, have partnered for a deal with the Procter & Gamble as its single-source cross-media measurement solution. The agreement covers P&G’s US media spend for TV and digital. An industry first, this largest […]
Kantar Media, a specialist in audience measurement, has announced the extension of its strategic alliance with Twitter to include Spain. It will now develop a suite of tools to support planning and analytics for the TV industry in both the UK and Spain. Kantar Media has been measuring the TV viewing habits of the Spanish […]
Nielsen has confirmed to US clients that it will make the software developer kit (SDK) that enables digital device measurement available for implementation in mid-November. “We’ve been working hard to deliver this new SDK and are excited to be able to deliver a single client solution that supports both the linear (TV style) and dynamic […]