Nielsen has announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients deep insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television. Through this enhancement to include mobile and OTT audiences, Nielsen says it will provide media buyers and sellers with comprehensive, independent measurement across all platforms and […]
A survey from the World Media Group (a strategic alliance of global media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands and consultants. It […]
Customisable programmatic buying platform Beeswax now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the decline, consumers’ time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax says its […]
Innovid, the video advertising platform, has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. “Innovid continues to push the boundaries for what […]
Channel 4, the UK PSB, is facing a costly TV advertising blackout from key corporate names in a dispute over the cost of purchasing commercials airtime across its channel portfolio. According to a Guardian report, the stand-off could result in the withdrawal of major advertisers including Ariel and Pampers-maker Procter & Gamble, GlaxoSmithKline, Samsung, Reckitt […]
Video advertising and monetisation platform SpotX is teaming up with broadcaster Discovery to power programmatic monetisation for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in Discovery running Automated Guaranteed campaigns through SpotX, the only supply-side platform (SSP) currently offering Discovery’s entire portfolio to advertisers. “Content consumption increases dramatically during the […]
Time spent viewing linear TV around the world may be declining but its reach remains unparalleled, while the spread of smart and connected TVs is set to open up new opportunities for advertisers, according to a WARC report. The latest Global Advertising Trends study states TV is at a crossroads, noting that daily time spent […]
Global information services provider Neustar has revealed the findings of a media effectiveness evaluation that analysed advertising channels for 70 US movies, representing a majority of wide-release box office sales. The analysis covered eight different marketing channels – TV, online, display, online video, paid Facebook advertising, out of home advertising (OOH), radio, print and paid […]
The IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, global ad platforms, and major app publishers. The OM SDK is at various stages of deployment across hundreds of thousands of apps, with a combined global reach of approximately 2 billion devices, on iOS, Android and other […]
Sky UK CEO Stephen van Rooyen has declared that banning betting ads from live TV sport is not an answer when it comes to curbing out of control gambling. He has criticised the Remote Gambling Association (RGA) – which represents online bookies including Paddy Power, Ladbrokes and bet365, for its plan to voluntarily pull ads […]