An Israeli start-up has reportedly signed a $100 million agreement “with a major regional communications satellite operator” to send up ‘space tug’ craft that will attach themselves to an aging – but much larger – craft and act as a mission extension vehicle. The plan is to launch the Space Drone tugs in 2020. Effective […]
Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, has released a comprehensive new report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns. In fact, 93 per cent of ad ops professionals on the […]
Tootle has announced a seven-figure investment from Channel 4’s Commercial Growth Fund, striking an airtime-for-equity arrangement with the car-selling platform. As part of the investment, Tootle will be able to launch the television advertising campaign in return for the broadcaster taking a minority equity stake. Launched in 2015, Channel 4’s Commercial Growth Fund offers high […]
The first domestic bids for the English Premier League football auction are scheduled to be tabled on February 8th, according to a report from equity analysts at Berenberg Bank. The bids will cover various options covering three seasons from 2019-2020. The bank is interested because of the potential impact the costs will have on Sky’s […]
According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to 15 per cent in 2018 and 2019, but thereafter the rate of decline may lessen. “Many forces that distracted young people away from traditional TV, […]
YouTube is introducing tougher rules for publishers who want to monetise their videos on the platform. The Google-owned site has also announced that staff will now manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content. The moves follow advertiser boycotts because of ‘extreme’ content […]
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and […]
France’s Canal+ Group and the M6 Group have agreed a global partnership for M6 content in Canal+ packages. Canal subscribers will be able to continue to have access to the M6 Group’s channels (M6, W9, 6ter, Teva, Paris Premiere, M6 Music, Girondins TV and M6 Boutique la chaîne) and their associated services and will soon […]
Avanti Communications Group, the London AIM listed satellite communications company, is expected shortly to announce the result of its Balance Sheet restructuring, which observers say should put it on a much stronger footing. This, along with the end-March launch of its HYLAS 4 satellite and some new markets opening up, puts Avanti in a much […]
Satellite builder Space Systems/Loral has delivered Hispasat’s latest craft, now named 30W-6 (it was formerly called Hispasat 1F) to the SpaceX launch site at Cape Canaveral in Florida, where it will launch aboard a SpaceX Falcon 9 rocket in February (along with SES-12). Hispasat 30W-6 was designed to provide service for television, broadband, corporate networks […]