A fifth of UK Netflix subscribers watched Stranger Things in the first week of Season 2’s release, according to research from YouGov. The research indicates that of the 6.5 million UK Netflix subscribers, 1.3 million streamed Stranger Things – either to watch the first season, or view the new episodes (which went live on October […]
Research has shown that in a world of digital and social media, TV is still the main medium by which consumers learn about new product launches. Some 44 per cent of Brits say they first noticed
MultiChoice, despite its recent political problems, has seen strong subscriber growth. In the half-year to September 30th the South African pay-TV operator added almost 600,000 new subs, up 10 per cent on the same period a year ago. Not all the growth came from its DStv satellite service. The biggest rise came from GOtv, its […]
Mexican multiplay telco América Móvil has entered into an agreement with the International Olympic Committee for the broadcast and exhibition through digital and pay-TV platforms of the Summer Olympic Games in Tokyo in 2020 and Paris in 2024, the Winter Olympic Games in PyeongChang in 2018 and Beijing in 2022, and the Youth Olympic Games […]
India is embracing HD. The latest audience measurement from India’s TV ratings agency Broadcast Audience Research Council (BARC) says the number of HD channels grew by 41 per cent during October-September 2017, while their viewing share grew by an impressive 169 per cent during the measurement period. In the same period, the Standard Definition channel […]
Swrve, the US specialist in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support digital media streaming platforms, including Apple TV, Roku, Android TV, and Amazon Fire TV. Swrve enables organisations to drive engagement, retention, and revenue by sending ‘perfect massage, perfect time’ campaigns based on real-time customer intelligence. With […]
International research and strategy consultancy MTM has released a report that explores US industry perspectives on the future of live and linear broadcasting in an OTT world The research, sponsored by Yospace, found
Findings from a research project undertaken by Portuguese and US academics suggest that subscription video-on-demand (SVoD) services have a limited effect on digital piracy, with earlier access to content at much lower prices than those currently offered in the marketplace more effective remedies. In the experiment, Miguel Godinho de Matos (Católica Lisbon School of Business […]
According to research firm Mediamétrie’s Eurodata TV Worldwide study, Young Adults Report, which highlights the characteristics of 15-34 year olds within the audio-visual landscape of ten countries, those in that demographic are singular viewers who watch TV programmes differently: they avidly watch catch-up and programmes on other screens, with a strong attraction to fiction. In […]
UK commercial broadcasters Channel 4, ITV and Sky are joining forces to launch The Big TV Festival, an unprecedented collaboration between the broadcasters. Co-produced with Thinkbox, the marketing body for commercial TV in the UK, The Big TV Festival will take place on February 8-9 2018 in a bespoke set created in Blackwood Forest, Hampshire. […]