Within the next five years, Americans will be spending more than a third of their daily TV-viewing time watching on-demand programs rather than regularly scheduled shows and events, according to a new forecast by Pike Fischer. In a report on video-on-demand (VOD) usage, the market research firm says that the majority of households in the […]
UK Television could soon have longer advertising breaks under proposals being considered by Ofcom. ITV1, Channel 4 and Five are currently not allowed to show more than an average of seven minutes of advertising an hour. But Ofcom is discussing raising the limit. The watchdog said it was reviewing the rules at a time when […]
Fox and Apple have reached an agreement to offer free downloads of the shows Fox is trying to promote for the widely covered US sweeps season. Episodes of five new shows including Back To You, Til’ Death and K-Ville, are currently available for free at the iTunes Store. The FOX shows are commercial-free, unlike the […]
Pudding Media, a start-up based in California has introduced an Internet phone service that will be supported by advertising related to what people are talking about in their calls. But unlike Internet phone services that charge by the length of the calls, Pudding Media offers calling without any call charges. The trade-off is that Pudding […]
From David Del Valle in Madrid An Interactive HD Consortium (Alta Definicion Interactiva 2006) is launching the first HD DTT channel in Spain, Campus HD, whose tests transmissions can be received through a MHP-enabled STB on 56 UHF channel (750-758 MHz) in the so-called University City in Madrid. The initiative is supported by a Consortium […]
The Thailand Cable TV Association is hoping that the ratings agency Nielsen will agree to measure audiences for local satellite TV channels to help them better position their content with media buyers, agencies and advertisers. Association members nationwide are expecting the Government to pass the new Radio and Television Broadcasting Act by the end of […]
The History Channel has made its Video on Demand debut in Korea following recently signed agreements with Gretech and Hanaro Telecom. Through the deal with Gretech, The History Channel has a branded service on the Info & Entertainment offering of GOM TV, an advertising supported broadband video player. Hanaro Telecom agreed to debut The History […]
Spain’s Sogecable, is getting into broadband and voice telephony in an attempt to bolster its subscriber base and boost the country’s lagging pay TV sector. From November it will join forces with telco Telefonica to offer triple-play package Trio Plus, which includes its satellite service Digital Plus. By late September, Sogecable also will launch iPlus, […]
From David Del Valle in Madrid The Principality of Andorra, a small country located in the eastern Pyrenees mountains and bordered by Spain and France, has just switched off its analogue TV transmissions, becoming the first country in Europe to do so. Its 85,000 inhabitants now watch only watching digital TV with 20 DTT channels […]
MultiMedia Intelligence has reported that the new media opportunity of Internet advertising, Internet TV, IPTV advertising, mobile TV advertising and in-game advertising will grow to $41 billion (E29bn) worldwide by 2011. This will more than double the new media advertising segment of 2007, which collectively will reach almost $18 billion worldwide in 2007. The $185 […]