Samba TV, a global player in omniscreen advertising and analytics, has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the US, UK, Germany and Australia. “The Olympics this […]
NBCUniversal and Sky unveiled Co-Lab with NBCUniversal + Sky, a new global consultancy and research arm centred around culture. Comcast, NBCUniversal and Sky sit at the intersection of media and technology. Now, the company is evolving its relationship with marketers around the world, collaborating at the earliest stages of the investment process and expanding its […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, and Spectrum Reach, the advertising sales business of Charter Communications, have announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for US local audience measurement currency, beginning in its Southeast region. “The industry is ripe to move past traditional […]
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to optimise their spend based on the outcomes most […]
GroupM UK, WPP’s media investment group, has signed a long-term deal to use Kantar’s Great Britain TGI consumer survey data to support its audience targeting and media planning. Kantar’s Great Britain TGI survey gives a detailed picture of day-to-day consumer behaviours, attitudes, and media consumption. GroupM UK’s contract renewal comes amid Kantar’s ongoing investment in […]
Tata Communications, a global digital ecosystem enabler, is enhancing the sports experience with its Virtual Video Assisted Referee (V-VAR) solution. Powered by Tata Communications’ Media Cloud, this solution enables an unlimited number of umpires, referees and judges to connect remotely from anywhere across the globe to assess and declare the winner when contestants are racing […]
Further expanding its global footprint, ODMedia has announced the opening of a new office to serve the Middle East and North Africa (MENA) region. Based in Dubaï, the new office is headed up by Fatme Kayed. The MENA branch joins a growing roster of international offices for the Dutch content services and processing company, including […]
MediaKind announced the launch of MediaKind Engage, a new end-to-end direct-to-consumer (DTC) solution for video contribution, production, streaming, and audience engagement. The solution enables sports entities, broadcasters, and content owners to make a seamless transition to operating workflows in the cloud while also expanding the reach, scale and reliability of their video streaming content to […]
Trade body the Association of National Advertisers (ANA) is partnering with Comscore to conduct a preliminary test as part of the trade association’s ongoing efforts to develop a privacy-preserving cross-media measurement solution for marketers. The ANA’s Cross-Media Measurement (CMM) initiative is a marketer-led industry measurement initiative that seeks to unlock value for all stakeholders and […]
Music fans are now able to get together remotely to watch performances from Glastonbury via a new trial feature on BBC iPlayer. Viewers using the web version of the iPlayer will find a button saying ‘Watch with friends’ under any programme from The Glastonbury Experience 2021 in iPlayer’s Glastonbury collection. Viewers can click the button […]