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Research: US streamers accept ads

Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report, Tubi, who partnered with The Harris Poll to conduct the research, provides a deep dive intoA the behaviours and preferences of today’s streamers to help inform marketing strategies. “Viewers love Tubi because we provide frictionless access […]

March 12, 2024

Netflix UK, WGGB, PMA sign writers deal

Netflix UK, the Writers’ Guild of Great Britain (WGGB) and the Personal Managers’ Association (PMA) have signed a new deal on remuneration which will apply to UK writers on Netflix scripted live-action commissioned series. The deal became effective as of February 1st and is the first agreement between a streaming service, the WGGB and the PMA. Anne […]

March 12, 2024

Netflix average speeds down in Feb

Eighty-four per cent of Internet Service Providers (ISPs) decreased 0.2 Mbps and 15 per cent stayed the same, resulting in a lower average speed during February on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix streaming experience. Netflix notes that these are considered normal moves as […]

March 12, 2024

Fox Nation on DISH Network, Sling TV

Fox Nation, Fox News Media’s subscription based streaming service, has expanded it US distribution to DISH TV and Sling TV Fox Nation president, Lauren Petterson, commented: “We’re thrilled to partner with DISH and Sling to make our on-demand content more readily available to viewers who crave Fox Nation.” Beginning mid-March, Sling TV and DISH customers […]

March 12, 2024

Prime Video announces UK original Fear

Prime Video has revealed a new three-part psychological thriller series, Fear, about a family pushed to their absolute limits. Martin Compston (The Rig, Line of Duty) leads the cast, alongside Anjli Mohindra (Vigil, The Lazarus Project), Solly McLeod (Tom Jones, The Dead Don’t Hurt), BAFTA-winning James Cosmo (Jack Ryan, Game of Thrones), Maureen Beattie (Deadwater […]

March 12, 2024

To Kill a Tiger on Netflix

Director Nisha Pahuja and Notice Pictures have announced that Oscar-nominated documentary Feature To Kill a Tiger, is now available to watch globally on Netflix. To Kill A Tiger follows the story of Ranjit, a farmer in Jharkhand, India, who takes on the fight of his life when he demands justice for his 13-year-old daughter, the […]

March 11, 2024

Forecast: LatAm to add 55m SVoD subs

Latin America will have 165 million SVoD subscriptions by 2029, up from 110 million at end-2023, according to the Latin America OTT TV and Video Forecasts report from analyst firm Digital TV Research. Brazil will provide 59 million SVoD subscriptions by 2029, with Mexico bringing in a further 43 million. Seven US-based platforms (Netflix, Prime […]

March 7, 2024

MAX takes action on password-sharing

MAX, the Warner Bros Discovery SVoD service will start cracking down on people sharing passwords outside their household “starting later this year”, confirmed Jean-Briac Perrette, the company’s president and CEO of global streaming, while speaking at Morgan Stanley’s Technology, Media, and Telecom 2024 conference in San Francisco Dan Goman, CEO & Founder of cloud-native media supply […]

March 7, 2024

Shōgun sets viewing record on Disney+/Hulu

FX’s 10-episode limited series Shōgun – an epic saga of war, passion, and power set in feudal Japan, based on James Clavell’s bestselling novel – garnered 9 million views globally for the premiere episode across Hulu and Disney+, based on six days of streaming, making it the #1 scripted General Entertainment series premiere globally. In the US, Shōgun is the #1 […]

March 7, 2024

Study: Advertising thrives in the living room

The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]

March 6, 2024