BT has become the first European distribution partner for Stadia, Google’s new cloud gaming platform. The partnership will see BT and Google deliver cloud gaming via this new-generation platform to more UK consumers as well as see the two companies work together on initiatives designed to build awareness, access and availability of it in the […]
App Annie, the mobile data and analytics company helping brands and publishers win on mobile, has released The State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report:
The BBC’s hit virtual reality (VR) experience Doctor Who: The Runaway, has now launched on the official Doctor Who YouTube channel, and rolled out internationally. The VR experience stars Jodie Whittaker voicing an animated version of the Thirteenth Doctor. The viewer crash lands in the TARDIS and is quickly recruited by the Doctor to help […]
Research from Ampere Analysis has found that 26 per cent of Internet users in China watch eSports at least once per month, creating a huge and highly engaged audience. Western markets lag China, but Denmark and Sweden lead European usage, with 8-9 per cent of Internet users watching eSports on at least a monthly basis. […]
BT has signed a new multi-year contract with Excel Esports to become its exclusive lead partner and will see BT branding prominent on all kit worn by Excel’s League of Legends European Championship (LEC) and UK League Championship (UKLC) teams. BT will also provide connectivity to Excel to help them train and perform at the […]
Esports continues to edge its way into mainstream consciousness and is becoming one of the most coveted marketing channels for brands seeking to make an impact in gaming, according to Futuresource Consulting. The competitive gaming industry is expected to breach the $1 billion threshold in 2020, an accomplishment for a largely grassroots powered industry, but […]
The VR headset market continues to expand, with volumes increasing by 5 pr cent in 2019, according to a market report from Futuresource Consulting. While VR headset sales growth slowed during 2019, the outlook is positive. Consumers are opting to purchase next generation devices over dispensable low-tech mobile viewers, giving content creators the opportunity to […]
The rising popularity of streaming services along with 5G connectivity and artificial intelligence (AI)-enabled devices will drive revenue growth for the US consumer tech industry to a record $422 billion (€377.4bn) in retail revenues in 2020 – nearly 4 per cent growth over last year, according to a Consumer Technology Association (CTA) report. Unveiled at […]
The NFL’s efforts to expand its audience to younger fans through online streaming is ‘gaining yards’ after its second season on Twitch was completed last week. The game between the Baltimore Ravens and the New York Jets on December 19th achieved nearly 1.2 million video views – a dramatic increase from 321,147 who tuned into […]
InterDigital, a mobile and video technology research and development company, has released a study revealing new use cases, and network challenges, in the next-generation video streaming ecosystem. The report from ABI Research and commissioned by InterDigital, outlines how the advent of streaming media use cases like virtual reality (VR), augmented reality (AR), and cloud gaming […]