New device launches, an expanding array of content for both consumer and enterprise users, and lower price points will propel the worldwide augmented and virtual reality headset device market at a breakneck pace. According to data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, total headset device shipments will […]
Virtual reality (VR) is a nascent technology that holds huge promise; it is an interactive medium that offers unparalleled immersion, paving the way for true emotional connection with content through total sensory engagement. While the VR market is poised for tremendous growth over the next several years, a recent study from the User Experience Strategies […]
4Sales – the ad sales arm of UK commercial broadcaster Channel 4 – has revealed the first ever 360° interactive VoD ad format that will allow viewers of its All 4 VoD service to immerse themselves in advertisers’ creative. Launch partners Honda and South African Tourism are the first brands to take advantage of Ad […]
UK commercial broadcaster ITV will produce a daily highlights package of horse-racing action from this week’s Cheltenham Festival in Ultra HD and 360° video. The content will be posted at 7pm each day on ITV’s Facebook and YouTube pages during the festival (March 14th – March 17th). Production company VR City will capture the footage […]
NHK Enterprises (NEP) and NHK Media Technology are showcasing an 8K ride using Virtual Reality in a dedicated theatre at this week’s SXSW (South by South West) film and technology event in Austin, Texas. The Japanese broadcasting giant has partnered with RecoChoku Labo and Wonder Vision Tecnho Labs to create the ride. Visitors get a […]
Social network giant Facebook has launched its Facebook 360 app on the Samsung Gear VR headset, allowing users to view photos and videos in full 360° glory. “We’re making 360 photos and videos even more immersive and easier to discover with the launch of the Facebook 360 app for Samsung Gear VR, powered by Oculus,” […]
Vimeo has added support for 360° video on its online video portal. Vimeo says its take on 360° video is simple: provide a home for creators to learn new techniques, upload, share, and sell 360 videos, while viewers can discover cutting-edge 360 videos from the world’s best creators across multiple platforms. “Vimeo’s creator community is […]
The rapid growth of the virtual reality (VR) market is attracting substantial private and federal investments to innovative start-ups, mostly in the areas of video, services and solutions, games and apps reports Frost & Sullivan. With technological advances and improvements in user experience, VR will become more ubiquitous in industries such as healthcare, automotive, education, […]
Oculus has announced a price cut for its VR Rift headset and Touch controller bundle, as well as the Touch controller itself. In the US, Rift plus Touch is now available for $598, down from $798. A Touch controller on its own is $99, and the price of an additional Oculus Sensor is now $59. […]
ZTE Corporation, an international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, has announced the official release of its end to end (E2E) virtual reality (VR) live solution at Mobile World Congress 2017. ZTE’s E2E VR live solution includes 4 key components: VR content capture, elastic networks, a premium video platform […]