66% of Americans own IoT connected devices
Findings from trade body the Interactive Advertising Bureau (IAB) suggest that nearly two-thirds (62 per cent) of American consumers own at least one Internet of Things connected device (connected car, connected/smart TV, fitness tracker, home control system or appliance, internet-enabled voice command, smart glasses, smart watch, VR headset, or wearable)—and 65 per cent of them […]