Connected TV (CTV) continues to dominate video advertising, reveals the latest Video Benchmarks Report from asset management solution provider Extreme Reach (ER). In Q3 2019, CTV maintained its steady growth, accounting for 51 per cent of all video ad impressions served by ER’s AdBridge platform, continuing the climb from 49 per cent in Q1 and […]
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has reported that all of its key growth metrics accelerated in the third quarter of 2019, including ad impressions, hours of viewing and revenue per user. In addition, Wurl launched its service in four more countries during the quarter. The Wurl […]
MiQ, a specialist in marketing intelligence and connected programmatic solutions, extended its partnership with Inscape, a single source provider of smart TV viewing data in the US and a subsidiary of VIZIO. MiQ expanded its integration of Inscape’s Automatic Content Recognition (ACR), a content identification technology that matches opt-in viewing data from more than 12 […]
Global content creator, producer and distributor Endemol Shine Group has announced the launch of three channels (Reel Truth, Masters of Food and All Drama) on Samsung’s UK TV Plus service. In addition to the three UK channels, further channels will be launched in the US and across key European markets in the coming months. To […]
Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to research from OpenX, the independent advertising exchange. With 60 per cent of Christmas shopping in the UK to be completed online this year, and 54 per cent of shoppers using a mobile device […]
Vianeos, a provider of IPTV and OTT solutions, and Sunrise, the largest non-state-controlled telco in Switzerland, have announced the launch of the TV NEO application on the Tizen platform for Samsung smart TVs. The Sunrise TV NEO offer is an OTT subscription service allowing TV viewers to watch content on several devices such as mobile, […]
US advertisers will spend almost $7 billion (€6.3bn) this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens. That’s according to eMarketer’s first-ever estimates of connected TV ad spending, which they expect to account for nearly 3 per […]
Samsung has confirmed that Netflix will no longer be supported on some of its older smart TV models. From December 1st, the Netflix app will no longer work on some 2010 and 2011 models. Samsung wrote on its support page: “Due to technical limitations, Netflix will no longer be supported on 2010 and 2011 TVs […]
Wurl, a provider of streaming video distribution and advertising services for connected TV, has expanded into the European market through an agreement to deliver programming and advertising to Samsung’s TV Plus streaming service in Europe. The Wurl Network currently delivers 125 live, linear and VoD channels to more than 50 million viewers in the US. […]
Sabio, the technology and media company behind App Science, has announced the launch of App Science TV, the company’s advanced TV solution. Sabio says its AppScience Graph approach brings a new level of insights to the TV landscape. The App Science platform was developed to analyse the app ecosystem, locations, and other consumer behaviours from […]