Hybrid TV platform netgem.tv is now offering the BritBox SVoD service through its growing network of ISP operators and enabled netgem.tv devices in the market. To mark the deal with BritBox, the service created by the BBC and ITV, netgem.tv is also adding an extra 15 HD channels to its existing line-up, which already features […]
Research from Parks Associates finds over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling. The research, found in 360 View: Video Services & Connected Consumers, also reveals that 25 per cent
FreeWheel, a Comcast company, has revealed that according to a survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/Connected TV was purchased by the highest percentage (66 per cent) of advertisers over the past month. Addressable TV (household-level […]
As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. Advertising and analytics platform Innovid and advertising industry trade body the ANA conducted the study, The State of Connected TV Report 2020, where 17 major […]
The majority of Americans (59 per cent) are not willing to pay more than $20 a month for streaming TV services, according to a survey of more than 2,600 US consumers by advertising technology company The Trade Desk. Furthermore, 75 per cent of
At CES, Hisense announced the global launch of its completely revamped and updated Smart TV platform Vidaa. In 6 years since its debut in 2014, the open Smart TV operating system has become a strong global contender, with over 20 million installs globally. The updated platform with a completely new user interface and integration of […]
LG has revealed at CES that its new lineup of OLED TVs will include an Apple TV app, letting users access the Apple TV+ streaming service, Apple TV channels, and iTunes video library content. In addition to the new 2020 models, LG says the app will also be coming to 2019 and 2018 models later […]
Horowitz’s State of Viewing and Streaming 2019 study found that US consumers today are watching more full-length TV content than ever before—an average of 6.2 hours a day—much of that through streaming. In 2010, only 15 per cent of TV content viewers streamed anything at all; today, almost 7 in 10 are streamers. Consumers report […]
Tubi, the ad-supported video on demand (AVoD) service, has entered into a deal with Vidaa International, a subsidiary of Hisense, the third-largest television manufacturer in the world, to offer its library of over 20,000 movies and TV shows on Hisense’s new Vidaa platform. Beginning Spring 2020, Tubi customers in the UK (where Tubi will launch […]
Roku has announced 15 TV brands will launch Roku TV models in the UK, US, Canada and Mexico in 2020, that it says will “provide consumers with a premium smart TV experience at an affordable price”. Roku TV brands in 2020 include ATVIO, Element, Hisense, Hitachi, InFocus, JVC, Magnavox, onn, Philips, Polaroid, RCA, Sanyo, TCL […]