Wurl, a provider of streaming video distribution and advertising services for connected TV, has announced the general availability of AdPool, a new advertising marketplace enabling video producers to sell their Connected TV (CTV) ad inventory to thousands of advertisers, ranging from global brands to local businesses. The new offering is available today as a free […]
The Walt Disney Company has secured a comprehensive distribution agreement to continue to deliver Disney’s lineup of sports, news and entertainment content to PlayStation Vue customers. It expands upon the previous deal and supports the companies’ mutual goal to deliver the best video content to customers across multiple platforms. The new agreement includes the newly […]
BritBox, the SVoD service created by UK PSBs the BBC and ITV, has agreed distribution deals bringing the service to Samsung TVs, Freeview Play and YouView, reaching millions of homes across the UK. A partnership has been confirmed with Samsung, which will see the BritBox app hosted on Samsung Tizen TVs from launch onwards. “We […]
Ad-funded streaming service Pluto TV has expanded its availability in Germany, Austria, Switzerland and the UK via the Android app available through the Google Play Store and on Android compatible TV devices. Android users in Germany, Austria and Switzerland are now able to choose quickly and conveniently from a line-up of over 30 thematically-curated channels, […]
Protected Media, a provider of ad fraud detection solutions, has announced the launch of its SDK for Connected TV and OTT. With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as […]
Roku has released a 2019 Cord Cutting study that predicts approximately 60 million TV households are expected to access video on their TV exclusively through streaming within the next five years. If this happens, for the first time, streamers will surpass traditional pay-TV viewers.
Communications and media technology provider ARRIS (now part of CommScope via acquisition) has confirmed that multiplay operator Altice France is collaborating with CommScope to bring a personalised connected home experience to its SFR subscribers. Altice’s SFR Box 8 Smart Media Device represents the next phase of customer experience engagement as it aggregates services that consumers […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines. With this solution, media buyers can now reach key users, better manage frequency and deliver more relevant […]
Tremor Video is bringing its video advertising platform to webOS smart TVs from LG Electronics. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of […]
NAGRA, a Kudelski Group company and independent provider of content protection and multiscreen television solutions, and Samsung Electronics, have announced that HD+, a subsidiary of satellite provider SES, is the first operator to deploy TVkey Cloud on its HD+ satellite platform. TVkey Cloud is the cloud-based direct-to-TV security solution co-developed by NAGRA and Samsung that […]