WARC, a source for marketing insight, in association with MMA Global, a non-profit trade association architecting the future of marketing, have released The State of Modern Marketing in APAC report. The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region […]
A report, The Evolution of Home Entertainment Report 2020 – 2025, from trade bodies the British Association for Screen Entertainment (BASE) and DEGI: Digital Entertainment Group International, predicts UK category growth of £5.5 billion (€6.3bn) by 2025, a rise of 114 per cent on the pre-pandemic predictions as well as forecast transactional cumulative consumer spend […]
A study published in Frontiers in Psychology, has examined the impact passive screen use has on a young child’s cognitive development. It found screen exposure – whether that be from a TV or mobile device – can be beneficial, depending on the context in which it’s viewed. Researchers from the University of Portsmouth and Paris […]
After a strong 2020 driven by the pandemic stay-at-home, the global market for consumer electronics faced a slow-down in 2021 that continued in the first half of 2022, according to research firm GfK. 2022 year saw an 8 per cent drop compared to the same period in 2021, standing at a total of $39 billion. […]
Findings from Leichtman Research Group (LRG) indicate that 59 per cent of adults in the US watch video on non-TV devices (including mobile phones, home computers, tablets, and eReaders) daily – compared to 55 per cent in 2020, 43 per cent in 2017, and 18 per cent in 2012. Younger individuals are most likely to […]
Nokia’s annual Mobile Broadband Index (MBiT) report 2022 reveals that with the Compounded Annual Growth Rate (CAGR) of 53 per cent over the last five years, India has one of the highest data usage in the world. The growing number of data users and consumption per user is helping the country advance towards realising the […]
Home entertainment trade body the Digital Entertainment Group International (DEGI), and French organisation the Syndicat de l’Edition Vidéo Numérique (SEVN), are launching ‘Les VODays’, a new week-long digital campaign across nine of the top digital retailer platforms. Films from Universal Pictures Video France, Sony Pictures Entertainment France, SND Films & WarnerMedia France will be available during Les VODays campaign. […]
Consumers average more than 90 minutes of smartphone gaming and approximately 7 separate gaming sessions per day, according to Global Wireless Solutions’ (GWS) State of Mobile Gaming in 2021. But heavy gaming app usage across all ages and genders isn’t translating to a significant financial investment, as more than half (55 per cent) of mobile […]
Around 119.4 million screens are present in Italian households, 6.2 per cent more than two years ago, for an average of five screens per family. The latest Auditel-Censis report reveals that there are 43.1 million TV sets in Italy (+1 per cent on 2019). Of this number, around 15.5 million are Smart TVs (+46.6 per […]
A survey of more than 1,000 US adults from marketing solutions company Vericast reveals that consumers want to stream Connected TV (CTV) outside of the home, including during long-distance travel on planes and trains. Vericast conducted the survey to assess consumer behaviour towards CTV. The results indicate opportunities for brands and marketers to better engage […]