A survey of more than 1,000 US adults from marketing solutions company Vericast reveals that consumers want to stream Connected TV (CTV) outside of the home, including during long-distance travel on planes and trains. Vericast conducted the survey to assess consumer behaviour towards CTV. The results indicate opportunities for brands and marketers to better engage […]
Insider Intelligence, in collaboration with Publicis Media-Starcom and GWI, has published its annual Global Media Intelligence Report on key digital trends worldwide, designed for business executives who require comparable consumer usage data to support their decisions for global initiatives. “When, where, and how people consume media continues to evolve, and this is no exception in […]
The British Association for Screen Entertainment (BASE) has launched a three-month cross-category media campaign to capture consumer attention and drive awareness of the packed new release slate coming to the high street and digital retailers across the coming months. For the first time on broadcast radio, a multi-layered marketing and PR campaign will deliver the […]
The news that the next (Ver 13) iPhone will have satellite connectivity swept the world this past few days. However, the news may be a little premature. The misunderstanding has possibly come about because the new iPhone 13 will be able to access 4G and 5G but also another radio band which was originally allocated […]
Premium content services and media technology solutions provider Vubiquity has been selected by ocilion, an IPTV provider and content specialist serving the German-speaking market, to provide content for 50-plus telecommunication operators across Germany, Austria, Switzerland, Liechtenstein and Luxembourg. In a separate deal, it has been chosen by global independent film distribution specialist Gravitas Ventures as […]
A study by Uswitch analysed how much time Brits are spending in front of a screen and what effects this can have on wellbeing. Brits have been in front of a screen now more than ever, whether it’s as a form of entertainment or simply the work from home lifestyle many are now used to. […]
Industry trade body The Digital Entertainment Group International (DEGI) has confirmed a new line-up for its Board of Directors, with Joe Braman, VP, International Account Management at NBCUniversal and Ruth Sharp, VP and Head of Digital Distribution, Warner Media UK and Ireland both joining as Co-Chairs, effective immediately. The DEGI exists to support and enhance […]
Netflix has added a feature allowing users to watch downloaded content on-the-go even if their download is incomplete. The partial downloading experience is available immediately to Android device users. In a blog post, Keela Robison, Vice President of Product Innovation at Netflix, explained: “Whether it’s a long flight or an extended commute, downloaded series and […]
Research by networking systems, services and software company Ciena exploring how sustainability, connected industries, and always-on connectivity are driving the UK digital landscape has found that four in 10 (42 per cent) British adults believe the future of the Internet will be driven by our desire to become more energy efficient. Almost two thirds (65 […]
As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]