Analysis carried out by Generator Research shows that revenue from traditional television spot ads will account for just 25 per cent of US television advertising by 2019. The result will be a market worth $13.1 billion in the down from $57.8 billion in 2008. “This could be the beginning of a slippery slope for the […]

As market penetration rates for mobile services continue to soar in emerging markets, advertisers are expected to dramatically increase their spending on “third-screen” ad campaigns targeted specifically to users of mobile data services, providing a potentially huge new revenue stream for operators of mobile networks, according to the latest report from Pyramid Research. Pyramid predicts […]

A fifth of subscribers to Sky Movies – at least 891,000 UK households – hadn't watched a single movie on the service in an entire month, according to a YouGov survey on subscription movie viewing habits conducted on behalf of BT Vision. 50 per cent of Sky customers surveyed spend more than £45 (E50.6) on […]

The Coda Research Consultancy has released findings from its three month market and behavioural study of UK Video on Demand via TV and online. Coda’s project “Video on Demand: Behaviour and Trajectories” shows that the launch of Project Canvas, and the launch of an aggregated subscription based VOD service by the middle of 2010 will […]

A report from Juniper Research warns that, while its best case forecasts estimate that the mobile entertainment market will reach nearly $36 billion in 2010, revenue growth will be markedly lower if the global recession fails to bottom-out over the next twelve months. Using a scenario-based approach to assess the impact of the recession on […]

The market for IPTV services in Germany will grow more strongly over the next five years than previously predicted, according to a study by consulting company Detecon International, which adds that Germany can expect to cross the 5 million user threshold as early as 2013. The prediction is based on current analyses of subscriber figures […]

Just as Comcast and other Pay TV operators have announced plans to push high-value cable network programming to the PC, research from TDG suggests that their intention to not charge for this content could be a major strategic error and leave hundreds of millions in additional fees on the table. "Cable operators are working aggressively […]

Experts predict a weak economic atmosphere through 2010. With this in mind, Frost & Sullivan revised the previous year’s growth forecast of a 3-year CAGR 29 per cent downwards to less than 15 per cent. “A disappointing IPTV performance is not the end of the road for Telecom incumbents but it has spurred new service […]

Almost half of web users have used illegal file sharing sites, with Limewire (34 per cent) and BitTorrent (25 per cent) the most popular, according to research from Tiscali. In a survey of over 1,000 consumers, 46 per cent have used a peer-to-peer site (P2P), but 53 per cent have never knowingly downloaded music illegally, […]

Online video campaigns can extend TV advertising reach by a third, as young adults spend less time watching TV, according to research by Utarget.Fox and MediaCom. Fifty per cent of adults in broadband homes remembered seeing the ads online or on TV, with one in three only recalling the pre-roll ads online. The research included […]