GWI, the target audience company, has launched its new dataset, GWI Kids and accompanying report, Kids These Days, which delves into the attitudes, behaviours and beliefs of over 15,400 kids aged 8-15. Uniquely tailored to bring their perspectives to the surface, GWI Kids uncovers children’s expectations of brands today, and builds an authentic understanding of […]

Findings from Hub Entertainment Research’s third annual Evolution of the TV Set report show that co-viewing apps are increasingly popular with young audiences, leading the firm to ask whether the long-gestating vision of television viewing integrated with social media been delivered by the digital equivalent of sitting on a couch and talking about what’s on […]

Taking advantage of Broadband & TV bundled deals will help to bridge ‘the streaming divide’, recent research shows, suggesting that the new breed of ‘altnets’ and challenger Internet Service Providers (ISPs) have the most to gain from this. Up to four in five rural respondents would like more than ‘broadband only’ offers from broadband providers, […]

The global entertainment & media (E&M) industry has regained its momentum, with revenues outpacing the economy as a whole, according to advisory firm PwC’s Global Entertainment & Media Outlook 2021-2025. The $2+ trillion (€1.6tn) industry is on track to grow 6.5 per cent in 2021 and 6.7 per cent in 2022, fuelled by strong demand […]

Digital media measurement, data and analytic software platform DoubleVerify (DV) has released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. For this year’s Global Insights Report, DV analysed more than one trillion impressions in 80 markets across more than 2,100 brands. The report provides a […]

Findings from research firm Parks Associates suggest that between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40 per cent of US broadband households receiving a standalone service. In 2020, over seven million households dropped their pay-TV services. Traditional pay TV — television services […]

Data published before England’s semi-final win over Denmark on July 7th reveals Gareth Southgate has won over England fans after being the target of a lot of pre-tournament criticism. The England manager has been a resounding success in charge of the national team, following up a World Cup semi-final in 2018 with another at Euro […]

South Koreans streamed 169 billion minutes of online video in Q2 2021, according to the first of a series of quarterly reports from Media Partners Asia (MPA) measuring the Korean streaming economy. The report, titled South Korea Online Video Consumer Insights & Analytics, leverages MPA’s proprietary AMPD Research Platform to measure and analyse streaming media […]

Research from human-centric programmatic advertising specialist Sharethrough on video consumption behaviours reveals the impact mobile feeds have had on watching videos on mute, even on TV. “In our continuing effort at Sharethrough to build human-centric programmatic

Cordless TV consumers are on track to become the predominant TV consumer in the US next year, according to the fourth Future of TV survey of more than 4,000 US adults by The Trade Desk. The data shows that nearly half of American TV viewers are already cordless (47 per cent), while 44 per cent […]