Consumer research featured in Parks Associates’ OTT Video Market Tracker shows 47 per cent of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to […]
As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]
French TV reception methods are now largely dominated by IPTV, according to the 2020 findings of broadcast regulator CSA’s Observatory for TV homes equipment. At the end of 2020, IPTV accounted for a 60.5 per cent penetration rate, up 2.1 per cent, with an access share from FTTH estimated to 25 per cent at the […]
Although data usage moderated in Q1 2021 after pandemic-fuelled rapid growth in 2020, subscribers continued to adapt to the new broadband environment by embracing faster speeds, according to the Q1 2021 OVBI (OpenVault Broadband Insights) report from broadband technology solutions and data-driven insights specialist OpenVault. Almost one-tenth (9.8 per cent) of all subscribers were provisioned […]
The return of the Eurovision Song Contest, following its cancellation in 2020, was seen by 183 million viewers across 36 markets. The Grand Final of the 65th Contest achieved, on average, a 4 percentage point higher TV audience share than the last Contest in 2019 of 40.5 per cent – more than double the average […]
The annual status report on the French telecoms market from communications regulator ARCEP (l’Autorité de régulation des communications électroniques), show that in 2020, operators’ investments (excluding spending on 5G spectrum) reached €11.5 billion, which marks an 8.1 per cent increase YoY, compared to the average 4.5 per cent increase over the two previous years. When […]
Middle-school aged children who use the Internet, social media or video games recreationally for more than an hour each day during the school week have significantly lower grades and test scores, according to a study carried out by the Center for Gambling Studies at Rutgers University-New Brunswick published in the Computers in Human Behavior journal. […]
AVoD expenditure for TV episodes and movies will climb by 144 per cent between 2020 and 2026 to reach $66 billion (€54.1bn) across 138 countries, according to the Global AVOD Forecasts report from analyst firm Digital TV Research.
The Covid-19 pandemic surged TV viewership across the country. With the majority of Americans confined to their homes, 5.4 trillion minutes of streaming and cable television were consumed in 2020. Television became essential to many, but at what cost? Cord-cutting specialist,
Instant replays, slow motion and the ability to rewind live TV are fans’ favourite innovations in sports broadcast, according to research commissioned by BT Sport. Meanwhile, teletext and waiting for Match of the Day highlights on Saturdays make more fans nostalgic than any other aspect of sports broadcast. A survey of 2,000 sport fans across […]