Australians have a growing taste for sports and video entertainment content sending the SVoD services market to new heights, reaching 12.3 million total subscriptions at the end of June 2019, according to research from Australian emerging technology analyst firm, Telsyte. A solid year-on-year increase of 29 per cent has driven subscription up from 9.5 million […]
Nearly everyone expects to pay more money for 5G smartphones—but the cost of the initial wave of phones is dramatically exceeding expectations, with the price premium as much as 29 times higher than many consumers anticipate, according to a new IHS Markit survey examining consumer perceptions regarding the technology. A total of 91 per cent […]
Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription
TVision, a specialist in TV performance metrics for brands and networks, has released its H1 2019 TV Performance Report for the first half of 2019. The report identifies the brands, creative and TV content that scored highest for Ad Viewability and best captured US viewers’ Attention. “As we know, all impressions are not created equal. […]
Sky Media has revealed the results of a comprehensive research project into the UK addressable TV market. With the competition for advertising spend more and more competitive, addressable TV gives
Subscribers’ broadband usage patterns can be predictors of cord-cutting, according to the Q2 2019 OpenVault Broadband Industry (OVBI) report by OpenVault, a provider of industry analytics and technology solutions for broadband operators. The report highlights how a study of thousands of US subscribers
TV companies battling to preserve the shared experience of scheduled TV viewing in an era of 24/7 streaming and personalised viewing need more than binge-watching contracts and no-sleeping agreements to keep customers. Recently, Netflix introduced a binge-watching contract for couples and families to regulate the way they watch TV together. However, research from Lancaster University, […]
Get It Right (From A Genuine Site) – the UK consumer education initiative that engages fans in new and exciting ways to encourage them to value the creative process and to access content legally – is moving to its next phase. This follows in-depth research, including focus groups, with the target audience of 16-24 year […]
Grabyo’s 2019 Sports Video Trends Report reveals that over half of global consumers watch sport on a regular basis, with 45 per cent of sports fans watching it more often than anything else. The report follows on from Grabyo’s 2019 Global Video Trends Report, which surveyed over 9690 people across the UK, US, France, Germany, […]
A survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by global certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI), the survey found more than 80 per cent of consumers […]