Advanced Television

Consumer Behaviour

Research: 90% of voice assistants to control smart homes by 2024

Data from Juniper Research found that the number of voice assistants used to access smart home devices will reach 555 million by 2024; up from 105 million in 2019. By 2024, Juniper Research expects more than 90 per cent of voice assistants to be used to control smart home devices; driven by increased participation from […]

July 29, 2019

Research: Millennials demand AI to enhance sport viewing

As the competition for fan engagement increases across major global sporting events, artificial intelligence (AI) and machine learning offer new ways to deliver more sophisticated and connected data experiences. Research from NTT, the technology and managed services companies, highlights sporting organisations need to do more to create the types of experiences that digitally savvy fans […]

July 25, 2019

Study: Social media increasingly UK adults’ news source

Half of adults in the UK now use social media to keep up-to-date on the latest news, according to Ofcom’s annual news consumption report. While TV remains the most popular platform for people to access news, usage has decreased since last year (75 per cent in 2019 vs. 79 per cent in 2018). In the […]

July 24, 2019

Survey: Australians trust ABC, distrust Facebook

A survey conducted by Roy Morgan reveals that while Facebook – and social media generally – remains deeply distrusted in Australia, whilst ABC, the country’s national broadcaster, is still by far the nation’s most trusted media organisation. Almost half of all Australians (44 per cent) distrust social media, compared to only 7 per cent who […]

July 23, 2019

India: 79% of smartphone users watch OTT apps

techARC-Unomer has released some key insights about OTT entertainment app (live and VoD) penetration in India.  The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million Smartphone users across the country. 4 out of 5 Smartphone users are having at least one OTT entertainment platform which […]

July 22, 2019

Survey: Smart speaker users desire better sound

As smart speaker adoption continues to climb, more than half of existing owners desire a smart speaker with better sound quality than their current device, while a similar number would pay more for it. That’s according to an audio tech lifestyles consumer survey from Futuresource Consulting, conducted in the USA, UK, Germany, Japan and China. […]

July 19, 2019

Report: Households with pay-TV/SVoD combos increasing

Pay TV-only households continue to decline on a global scale, while SVoD-only and pay-TV/SVoD combinations are increasing, according to Ampere Analysis. Among those taking any subscription television service, a combination of pay-TV, premium channel and SVoD is the most common, followed by pay-TV and SVoD and SVoD-only. The proportion of households combining pay-TV, premium channel […]

July 18, 2019

Survey: 46% of UK ‘overwhelmed’ by range of broadband bundles

UK consumers are feeling increasing overwhelmed by the range of broadband and content bundles on offer, according to the a report from EY’s annual digital home survey of 2,500 UK consumers. Nearly half of households (46 per cent) in the latest survey (2018) believe there is too much choice in the market, up from 43 […]

July 18, 2019

TDG: 73% social network users engage with TV-related content

Research from The Diffusion Group (TDG) finds that 73 per cent of social network users engage with TV-related content on the sites. According to TDG’s report, The Ascent of the Social TV Engagers, 43 per cent of social network users interact with humour about a show via mashups and memes. “There is a separate universe of […]

July 18, 2019

Fans turn to streaming for Wimbledon & Cricket finals

July 14th produced one of the most nail-biting half hours in British sporting history, with both the Wimbledon Men’s final and the Cricket World Cup final going to deciders in order to produce outright winners. With two major events on at the same time, fans turned to streaming the crucial moments of each event so […]

July 18, 2019