Harris Poll and DoubleVerify, a provider of digital media measurement software and analytics have revealed the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy. The research indicates that the majority of consumers online: are more […]
More people around the world are tuning into the BBC than ever before, reaching a new high of 426 million a week – an increase of 50 million (13 per cent) over the year, according to new figures released by the Corporation. The Global Audience Measure (GAM) shows BBC News has an audience of 394 […]
More than half of Australia’s adult population were paying for subscription video-on-demand (SVoD) services in April 2019, with Netflix alone reaching 5.3 million subscribers, according to AMPD Research, a subsidiary of independent research and consulting firm Media Partners Asia. AMPD Research’s latest study examined SVoD viewers as well as account holders who pay for streaming […]
Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau within the next few years, reports eMarketer. Daily average time spent with media […]
According to findings from digital piracy data specialist MUSO looking into the increasingly fragmented streaming services landscape, 80.4 per cent of European adults think that they’re currently paying too much for content streaming. In a year that will see new streaming services launch from the likes of Apple, Disney and BritBox, the joint-venture between ITV […]
Metova, a provider of mobile, connected car, connected home and IoT Solutions,has announced the results of their second annual survey revealing consumer trends and the sentiment of over 1000 consumers on IoT and connected home technologies. Notably, less than 25 per cent of people surveyed feel like they have a good understanding of what the […]
The FIFA Women’s World Cup France 2019 is officially underway and fans from all over the world will be tuning in for the next month. With the previous FIFA Women’s World Cup Canada 2015 garnering a record-breaking 764 million television viewers – an estimated 86 million of which watched online or via a mobile device […]
Consumers will spend 800 hours on mobile internet this year, increasing to 930 hours by 2021 to account for 31 per cent of global media consumption in that year, up from 27 per cent in 2019, predicts Zenith’s latest Media Consumption Forecasts. However, the growth of mobile internet is slowing
This year, for the first time, adults in China will spend over half of their daily media time on the internet, according to eMarketer. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country. Digital time spent, which includes all desktop/laptop internet […]
Consumer research carried out by Qriously for Ampere Analysis has identified the appeal, target audience and likely take up of the new Disney+ SVoD service in the US. Carried out amongst 1003 internet users via mobile phone, the survey identified that just over one quarter (27 per cent) of respondents are already aware of the […]