A survey conducted by research consultancy Differentology reveals that almost three quarters (72 per cent) of UK SVoD subscribers do not consider any form of sponsorship or advertising on their services as acceptable. The study, called VODyssey, surveyed over 2,000 UK consumers to explore consumer sentiment on SVoD services. Over a fifth (23 per cent) of […]
IPTV reception has continued its steady growth in the third and fourth quarters of 2018 and is now received by 56.7 per cent of French homes (up 1.7 point over one year), passing terrestrial reception (which includes cable reception for FTA channels) and DTT, whose share has respectively fallen to 53.7 per cent and 49.1 […]
Findings from research and analysis firm Hub’s newest study, The Best Bundle, suggest that US consumers are becoming more and more overwhelmed by the proliferation of TV providers and content. 1) The average viewer now watches TV content from 4.5 different sources: including traditional pay TV, streaming subscriptions (Netflix, Hulu, Amazon, YouTube TV, HBO Now, […]
An international survey of 114,973 internet users by GlobalWebIndex reveals the audience gender disparity is not as varied as people think between women’s and men’s event. By gender, the audiences of the Men’s and Women’s World Cups are not significantly different, with 39 per cent of the Men’s World Cup audience being female, compared to […]
Driven in part by the rise in Internet-only subscribers and an increasing number of “power users,” overall broadband usage continued to grow rapidly in the first quarter of 2019, according to a report by OpenVault – a provider of industry analytics and technology solutions for broadband operators. The OpenVault Broadband Industry (OVBI) report, a quarterly […]
Over 42 million French people aged 13 years and older listen to the radio daily, across a range of devices. according to data from Médiamétrie. Some 13.3 per cent (7.2 million ) of French people listen to radio every day on a digital device – a new record and a 1.1 point increase on last […]
Conviva’s Q1 2019 State of Streaming TV report shows that while adoption of streaming is increasing in the US, so is the complexity of achieving the goal of seamless video delivery at scale. Maintaining a high-quality viewer experience across content and advertising is critical as streaming TV providers look to increase viewer retention and monetisation. […]
Television tracking app TV Time polled fans who watched the Game of Thrones finale and 46 per cent said they were disappointed with the way the series ended. More than 32,000 fans voted in the TV Time app following the finale. The survey results show only 10 per cent describe themselves as “very satisfied,” while 14 per […]
Research by 4C Insights shows that IKEA, who launched one of the most successful fast response campaigns, tops the list of brands who saw the greatest social lift from ads airing during Game of Thrones. Mobile network O2 follows in close second with their current out-of-home campaign placing the Iron Throne outside The O2 Arena. […]
Findings from a study – TV Universe – UK, Sweden, Germany: How People Watch Television Today – from entertainment metadata specialist Gracenote and digital media analyst firm nScreenMedia, focusing on pay TV, free-to-air and online TV viewership in major European countries, reveal that TV viewing has become a complicated undertaking for European audiences, who juggle […]