Writing in the Digital Home Observatory blog, Strategy Analytics Vice President and Principal Analyst David Mercer suggests that behaviour and usage patterns for Tablet TV consumption could present opportunities for content providers to drive revenues associated specifically with tablet viewing. “The television industry is still getting to grips with the implications of multiscreen,” suggests Mercer. […]
The London 2012 Olympics mark a watershed in behavior with 90 per cent of the UK’s population following the Games through a combination of TV, PC, mobile, tablet and social media. Millions used media in a new way for the first time, according research from Starcom MediaVest Group who asked 1,010 adults (aged 18+) across […]
The rise of ‘second screening’ – the use of other screens, such as laptops, smartphones and tablets while watching TV – is a source of excitement and concern for many in the TV and technology industry according to a new report from Deloitte. Nearly a quarter of all respondents (24 per cent) use second screens. […]
Although the BBC has released figures indicating record online and catch-up viewing during the London Olympics, findings from the first half of the year suggest that linear TV channels are people’s preferred way to watch TV. Ninety per cent of linear TV viewing in the UK was of live, scheduled TV channels during the first […]
Research commissioned by Tier 1 Internet operator Level 3 Communications to ascertain current trends in viewing broadcast sport has revealed that the Internet is challenging traditional broadcast technology as a means of delivering programming content. The company suggests that a “perfect storm” is brewing as intense competition between content providers and device makers meets faster, […]
Nielsen has unveiled its latest innovation for cross-platform advertising. ‘Nielsen Online Audience Segments – TV Viewing’ links online and offline consumer behaviours by providing marketers the ability to connect with TV audiences online and more strategically align their TV and online ad campaigns. ‘Nielsen Online Audience Segments – TV Viewing’ serves the needs of those […]
Zapstreak, the mobile SDK for Android app developers, has published data that has been collected via Shortbeam, the company’s showcase app launched on Google Play in March this year. With Zapstreak’s technology embedded within a media app (video, music and images), user’s can push music streams, videos or images to a connected TV using DLNA […]
The Council for Research Excellence (CRE) has announced that it will be conducting a three-pronged study on the relationship between social media and TV viewing. CRE, which focused on improving audience measurement methodology and is funded by Nielsen, plans to complete the study in the fourth quarter of 2012. “We will gain insights about new […]
Nearly eight-in-ten (78 per cent) of Americans say they have watched or followed Olympic coverage either on television, online or on social networks according to The Pew Research Centre. Television remains far-and-away the leading platform for Olympic coverage; 73 per cent say they have watched coverage on television. Still, 17 per cent say they have […]
The BBC Sport website has seen an 80 per cent rise in users, with Olympics webpages attracting a peak of nearly 8 million readers natively and 10.4 million globally. The website has received 29 million requests for its Olympics interactive video streams, with a clip of Bradley Wiggins winning his gold medal seeing 729,000 requests […]