KPMG’s Media Barometer surveyed a total 4,312 UK consumers from YouGov’s panel in September, for its Media and Entertainment Barometer. Among the main findings: —27 per cent own a smartphone. “This rose to 44 per cent and 43 per cent amongst the 18-24s and 25-34s respectively.” —35 per cent have downloaded paid apps in the […]
TV viewing figures reveal that people in the UK watched an average of 27 hours, 34 minutes of live, linear TV each a week during July to September 2010 (3 hours, 56 minutes a day), with growth across every age group. This represents an increase of 1 hour, 50 minutes on the same period last […]
UK consumers are some of the earliest adopters of new communications technologies, according to research from UK regulator Ofcom. They are among the best connected for broadband, mobile and digital TV and the UK has seen the fastest growth in smartphone take-up. UK consumers are also enjoying lower prices for communications services than many consumers […]
Despite significant hype from manufacturers, only 5 per cent of consumers that purchased electronics over the Thanks Giving weekend in the US bought 3DTVs, according to the final tally of the Consumer Electronics Association’s Black Friday Survey. The most frequently purchased consumer electronics items by holiday shoppers that bought electronics were: Video game accessories, purchased […]
International market research firm Parks Associates predicts three million US broadband households plan to purchase an Internet-connected TV during the 2010 Christmas shopping season, further eroding consumer need for brick-and-mortar video sources. Nearly 25 per cent of US broadband households already own at least one connected TV device, and one-fourth of these households have watched […]
The BBC is to introduce a new audience measurement system across all platforms including BBC iPlayer and HD for seven days after transmission. Live Plus 7, will run alongside the traditional measurement of ‘overnight’ linear audience figures. The BBC will begin revealing figures based on the Live Plus 7 measurements next year. “We know viewing […]
An annual study of consumer video consumption habits and platforms conducted by Frank N. Magid Associates has revealed that despite the increased use of alternative video viewing platforms (like VOD set-top boxes, instant streaming, and mobile apps), the vast majority of consumers intend to continue to maintain their traditional subscriptions with cable, satellite, and telco […]
Turner Broadcasting has released research, conducted with Magna Global, which the company says indicates a willingness by online video viewers to watch higher ad loads. Online streams of TV shows could support as many ads as broadcast television shows, Turner says. The test had Turner assigning visitors to its TNT and TBS websites. The first […]
UK’s Freesat has revealed a study called ‘The Joy of Sets’ that claims the biggest motivation for watching TV is the opportunity to talk about it with others. People no longer just tune in to be entertained. When we are not talking about it, we are inspired by it – to change jobs, take up […]
Kantar Media has published highlights from its futurePROOF study on the ownership and use of digital media in Britain. The research suggests that connected TV will have a big impact on British digital behaviour in 2011, with the launch of YouView. Awareness of IP television has not yet reached the mainstream with only 42 per […]