eMarketer estimates that in 2011, 68.2 per cent of US Internet users, or 158.1 million people, will be watching video content online each month. By 2015, that figure will increase to 76 per cent of Internet users, or 195.5 million people. In the same period, online video advertising spending will surge from $1.97 billion to […]
The UK film and TV industry is launching what it hopes is an inspirational pro-copyright campaign, encouraged by research that suggests education can create positive shifts in public attitudes. On the 18th February, the UK audio-visual industry is debuting what it describes as “an emotionally explosive education campaign” that aims to win hearts and minds […]
QuickPlay Media, the provider of solutions for the distribution of premium video to portable wireless devices, has revealed the results of an independent Market Tools survey focused on mobile TV and video consumption in the United Kingdom. Conducted with current mobile subscribers, the survey results show strong consumer interest in multi-screen entertainment services. “This year’s […]
Allot Communications MobileTrends Report shows that mobile data bandwidth usage continued its phenomenal rise with 73 per cent growth during the second half (H2) of 2010. Video streaming continues to drive this growth as it remains the fastest growing application type, accounting for 37 per cent of mobile bandwidth. The H2 2010 MobileTrends Report reveals […]
In order to make sense of the new landscape for brands and agencies created by the convergence of TV and Internet, Yahoo recently partnered with Ipsos OTX MediaCT, surveying DSL-connected households in the US. The study focused on gauging consumer usage of Internet-connected TV devices, as well as attitudes around advertising on Yahoo!’s Connected TV […]
In a media environment saturated with new and evolving online entertainment platforms, TV continues to be king. Deloitte’s fifth edition “State of the Media Democracy” survey reveals that 71 per cent of Americans still rate watching TV on any device among their favourite media activities. The survey results indicate that live viewing on a home […]
According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015, worldwide mobile data traffic will increase 26-fold during this time period, reaching 6.3 exabytes per month or an annual run rate of 75 exabytes by 2015 as a result of a projected surge in mobile Internet-enabled devices delivering […]
Consumer expenditure on entertainment content is expected to have reached close to $320 billion worldwide last year, with online and mobile media segments experiencing the largest percentage growth. Research carried out by Futuresource Consulting indicates that consumer expenditure on online entertainment grew by around 23 per cent, while expenditure on mobile media grew by more […]
Research from ecommerce platform and strategic ecommerce consulting firm Elastic Path Software has revealed that a surprisingly large portion of online video viewers (75 per cent) are willing to pay for certain content, while 40 per cent have paid to access online content in the past year. Gen Ys (18 to 34 year olds) are […]
A study carried out by brand and trademark monitoring firm Envisional found that 23.8 per cent of global Internet traffic involves digital theft, with BitTorrent accounting for almost half (11.4 per cent). And traffic numbers for the United States, showed that over 17 per cent of the US Internet traffic is estimated to be infringing, […]