Advanced Television

Consumer Behaviour

Jury out on YouView cord cut impact

Forecaster Oliver & Ohlbaum’s survey found four per cent of current Freeview homes plan to get YouView instead of pay-TV, and a total 18 per cent of existing pay-TV homes said they are ‘likely’ to switch away from their current provider to use YouView instead. However, O&O CEO Mark Oliver believes the threat is relatively […]

December 9, 2010

VOD enhances linear viewing and network loyalty

Avail-TVN, a digital media services company in North America, has published the results of a survey measuring consumer behaviours and attitudes toward VOD. In the survey, conducted by Frank N. Magid Associates, nearly two-thirds of consumers – 63 per cent – say that availability of television programme episodes on-demand makes them more likely to watch […]

December 7, 2010

File sharers ‘think they’re Robin Hoods’

Many illegal file sharers believe they are the ‘Robin Hoods of the digital age’ and are motivated by altruism and a desire for notoriety, according to analysis of  people motivations illegally download digital media. The research by Joe Cox, from the University of Portsmouth Business School, is the first study to distinguish between the characteristics, […]

December 7, 2010

Multichannel loss to cord cutters just 0.1%

The amount of ‘cord-cutters’ – multichannel homes with a high-speed Internet connection that drop their cable/telco/satellite subscriptions, but retain their broadband connection to watch television – netted out to only 0.11 per cent of the television population over the past three months, according to an extensive ESPN analysis of Nielsen’s national people meter sample. ESPN […]

December 6, 2010

KPMG media barometer: 79% reject pay walls

KPMG’s Media Barometer surveyed a total 4,312 UK consumers from YouGov’s panel in September, for its Media and Entertainment Barometer. Among the main findings: —27 per cent own a smartphone. “This rose to 44 per cent and 43 per cent amongst the 18-24s and 25-34s respectively.” —35 per cent have downloaded paid apps in the […]

December 6, 2010

Research: BARB says linear TV still popular in UK

TV viewing figures reveal that people in the UK watched an average of 27 hours, 34 minutes of live, linear TV each a week during July to September 2010 (3 hours, 56 minutes a day), with growth across every age group. This represents an increase of 1 hour, 50 minutes on the same period last […]

December 2, 2010From Colin Mann in London

Research: UK consumers “early adopters”

UK consumers are some of the earliest adopters of new communications technologies, according to research from UK regulator Ofcom. They are among the best connected for broadband, mobile and digital TV and the UK has seen the fastest growth in smartphone take-up. UK consumers are also enjoying lower prices for communications services than many consumers […]

December 2, 2010From Colin Mann in London

3D TV sales disappoint over Thanksgiving

Despite significant hype from manufacturers, only 5 per cent of consumers that purchased electronics over the Thanks Giving weekend in the US bought 3DTVs, according to the final tally of the Consumer Electronics Association’s Black Friday Survey. The most frequently purchased consumer electronics items by holiday shoppers that bought electronics were: Video game accessories, purchased […]

December 2, 2010

3m US homes to buy connected TV at Xmas

International market research firm Parks Associates predicts three million US broadband households plan to purchase an Internet-connected TV during the 2010 Christmas shopping season, further eroding consumer need for brick-and-mortar video sources. Nearly 25 per cent of US broadband households already own at least one connected TV device, and one-fourth of these households have watched […]

December 1, 2010

BBC multi-platform audience measurement

The BBC is to introduce a new audience measurement system across all platforms including BBC iPlayer and HD for seven days after transmission. Live Plus 7, will run alongside the traditional measurement of ‘overnight’ linear audience figures. The BBC will begin revealing figures based on the Live Plus 7 measurements next year. “We know viewing […]

November 26, 2010