Pixalate, a global ad fraud intelligence and marketing compliance platform, has released an update to its Covid-19 benchmarks report, examining how US programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April through May 2020 Key Findings: Programmatic Connected TV/OTT ad spend bounces back 40% […]
A report from Quilty Analytics makes tough reading for the world’s ‘Big Four’ satellite operators, and says that they could suffer combined adverse revenue losses of some $400 million (€357m) this year – mostly because of the Coronavirus impact on mobility. Quilty says: “The trough of Covid-19 end-user mobility impact occurs in Q2 (June 2020). […]
An important challenge facing media industries today is whether and how copyright policy should be adapted to the realities of the digital age. The invention and subsequent adoption of filesharing technologies has eroded the strength of copyright law across many countries, and research has shown that digital piracy reduces sales of music and motion picture […]
Findings from a US consumer survey carried out by analyst firm Parks Associates suggest new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the ‘Big 3’ Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ […]
AVoD expenditure will more than double between 2019 and 2025 to reach $53 billion (€48bn) across 138 countries, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. The US became the largest AVoD expenditure country in 2019 as China saw expenditure fall by 8.9 per cent as a result of its […]
Data insights and consulting company Kantar has launched its new Entertainment On Demand service in the UK, designed to help entertainment industry and investors understand the full entertainment subscription service consumer journey. The service reveals the following consumer behaviours in the three months to April: > 6 million new video streaming subscriptions were purchased across […]
Parks Associates research finds that smart speakers are serving as a gateway to smart home adoption, as 16 per cent of US broadband households purchased a smart speaker prior to purchasing a smart home device. Of the 29 per cent of US broadband households that own both a speaker and a smart home device, nearly […]
Ampere’s pay-TV market bellwether represents a set of over 70 reporting companies which account for roughly half of the world’s one billion pay-TV subscribers. Across this group of companies, Q1 pay-TV subscriber totals were 0.3 per cent higher than in Q4 2019, indicating that despite the challenging times facing the subscription pay-TV business, and the […]
UK comms regulator Ofcom has published its regular research on how people are receiving and acting on news and information during the coronavirus pandemic. The report summarises the findings from week eight of the ‘lockdown’, including how people’s experiences and behaviour has changed from previous weeks. In week eight: more than nine in ten respondents […]
Multichannel programmer UKTV says it is outpacing television’s general upward viewing trend during lockdown with its mix of bold originals and classic programming proving a hit with younger viewers. The network has seen a 55 per cent volume increase in 16-34s versus the pre-lockdown period, with April marking UKTV’s best SOCI (share of commercial impacts) […]