Consumers believe they are missing out on VoD content as a result of lack of availability and price, according to research from advertising technology and consumer insights specialist Rakuten Advertising. The research, conducted among more than 4,500 adults across Europe, shows that
Portugal saw the highest growth in pay-TV subscribers in the past four years, reaching 4.1 million at the end of March 2020. According to data released by the National Communications Authority (Anacom), more than 160,000 new pay-TV subscribers were added in the period January-March, corresponding to a 4 per cent growth on the same period […]
A report from Northern Sky Research (NSR) forecasts an eventual recovery for the satellite communications (satcom) market from the Covid-19 virus, but it is going to take time and investment to get back to normality. NSR says that the Covid-19 challenges will have a “deep impact” in the short to medium terms, which it expresses […]
A global poll of broadcasters from virtualised media production specialist Nevion has found that over a third (39 per cent) of respondents expect their organisation will be ready to adopt 5G within a year, while a further 53 per cent believe they will be able to do so within the following year. The survey, conducted […]
Low Earth Orbiting (LEO) satellites are being positioned as a solution to bridge the US digital divide, as they will be able to reach remote parts of the country, promising fibre-like data speeds. A new report, LEO Satellite Broadband Expectations Need to Come Back to Earth, from co-operative bank CoBank’s Knowledge Exchange division, identifies significant […]
According to a report by Dell’Oro Group, total global revenue for broadband access equipment dropped to $2.5 billion, down 15 per cent year-on-year from Q1 2019. The first quarter activity, which is seasonally slow to begin with, was hurt by supply chain disruptions throughout Asia-Pacific as a result of the Covid-19 pandemic. “The first half […]
Two-thirds of the world’s pay-TV operators will gain subscribers between 2019 and 2025 according to the Global Pay TV Operator Forecasts from analyst firm Digital TV Research. Covering 502 operators across 135 countries, the report estimates that 59 per cent will also increase their revenues over the same period. The top 50 operators accounted for
Findings from analyst firm Parks Associates indicate that 76 per cent of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41 per cent. Sixty-two per cent of US broadband
Findings from Leichtman Research Group (LRG) indicate that 80 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This is an increase […]
Data from consumer analytics company ViewersLogic reveals that consumers who see brand specific ads on TV are much more likely to click on a Facebook or Google ad of the same brand. ViewersLogic passively measured consumer