Time spent viewing linear TV around the world may be declining but its reach remains unparalleled, while the spread of smart and connected TVs is set to open up new opportunities for advertisers, according to a WARC report. The latest Global Advertising Trends study states TV is at a crossroads, noting that daily time spent […]
According to IHS Markit consumer surveys, when choosing video services in India, three in four connected consumers feel localised content is as important as price – especially the inclusion of local Indian content and the quality of subtitling and dubbing of foreign video content. Fateha Begum, associate director, connected devices and media consumption, notes that […]
At $46 billion, global subscription OTT revenues will overtake box office revenues in 2019 when theatrical takings will come in at just under $40 billion, according to analyst firm Ampere Analysis. The theatrical slowdown in North America and Western Europe is the primary driver of the trend as SVoD continues to grow in all regions. […]
ITMedia Consulting predicts that the Italian TV market will grow over the next two years, at an average annual rate (CAGR) of 3.4 per cent, reaching €8.8 billion in 2020. Broadband TV will be available in 8.5 million homes, up from 3.8 million in 2018, growing at annual rate of 25 per cent. Meanwhile, DTH […]
Consultancy Deloitte, in its Technology, Media and Telecommunications Predictions 2019, says that the upcoming Fifth Generation (5G) mobile phone technology is unlikely to enjoy rapid adoption and will be a relatively niche service even into the middle of the next decade. Deloitte says that the
The appetite for streaming services among Nordic consumers continuously rises, according to analysis and consultancy firm Mediavision. currently, 5.3 million Nordic households subscribe to at least one VoD service. Furthermore, the number of SVoD subscriptions per household increases, a phenomenon known as ’stacking. SVoD services continue to grow at a rapid rate in the already […]
Research by Parrot Analytics and Kagan, a media research group within S&P Global Market Intelligence, shows support for one of Netflix’s most important strategic goals: To have 50 per cent of its content be comprised of Netflix originals. According to the report, which leverages Parrot Analytics’ globally standardised Demand Expressions metric, demand for Netflix Originals […]
Global information services provider Neustar has revealed the findings of a media effectiveness evaluation that analysed advertising channels for 70 US movies, representing a majority of wide-release box office sales. The analysis covered eight different marketing channels – TV, online, display, online video, paid Facebook advertising, out of home advertising (OOH), radio, print and paid […]
The slowest broadband in the UK, with an average download speed of 0.14Mbps, is found on Greenmeadows Park in Bamfurlong, Gloucestershire, according to the latest consumer speed tests collected by uSwitch.com, the price comparison and switching service. Greenmeadows Park suffers average speeds that are 1,899 times slower than the UK’s fastest street, Abdon Avenue in […]
The UK Parliament’s House of Commons Digital, Culture, Media and Sport Committee is to examine the development of immersive technologies such as virtual and augmented reality, and the potential impact these could have in the worlds of sport, entertainment and news. The inquiry will also look