Although overall TV shipments in the third quarter of 2018 were flat compared to the previous year, the average TV unit-shipment screen size increased more than any previous quarter in more than a year, according to critical information analysis firm IHS Markit. While strong seasonality from promotions for the World Cup raised TV unit sales […]
Data from digital piracy data analysis specialist MUSO reveals that, throughout the weekend’s boxing match between Deontay Wilder and Tyson Fury, the fight drew a piracy audience of 9.98 million – and the most popular time for piracy activity was between 05:00 and 05:30 GMT. “This fight was always going to draw in a massive […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to RoI firm Zenith’s Advertising Expenditure Forecasts. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of campaigns. […]
Seventy-five per cent of Spaniards watch TV through FTA DTT, 25.2 per cent via a pay-TV platform. The November figures from the consultancy firm Barlovento Comunicación confirm that DTT is the most used distribution system to watch TV. Within payTV, IPTV leads the market with 12.7 per cent (including Movistar, Vodafone, Orange), followed by cable […]
The challenges facing makers of head-worn virtual and augmented reality devices is underlined in the latest forecast from technology analyst firm CCS Insight. Despite early enthusiasm and a continued expectation of significant long-term potential for the technology, CCS Insight believes there is still significant work to be done to improve the user experience, software platforms […]
GroupM, WPP’s media investment group, has updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5 per cent to 4.3 per cent. 2019 growth projections are also whittled from 3.9 per cent to 3.6 per cent, with total new investment anticipated to reach $19 billion instead of the $23 […]
US consumer data from research firm Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in Q3 2018 is -19. The study – 360 Deep Dive: Churn and Retention in Pay TV – notes this NPS represent a slight drop for pay-TV providers, which scored -15 in Q1 2018, although some […]
The UK’s creative industries made a record contribution to the economy in 2017, smashing through the £100 billion (€112.74bn) mark, according to figures published by the Department for Digital, Media, Culture and Sport (DCMS). Its value of the creative industries to the UK is up from £94.8 billion in 2016 to £101.5 billion, and has […]
UK advertising is expected to increase to £20.8 billion (€23.45bn) in 2019, surpassing the £20 billion mark for the first time, up from £19.9 billion in 2018 according to the latest media and marketing forecasts from media investment group GroupM. GroupM forecasts 6 per cent growth for 2018, down from 6.4 per cent in 2017. […]
Standard Media Index (SMI), a source of ad pricing and revenue data, announced that the US advertising marketplace grew 7 per cent in October year-over-year (YoY). Looking across platforms, Digital was the strongest performer this month, growing 17 per cent. That was followed by Out-of-Home (OOH) at 10 per cent, Radio at 7 per cent, […]