PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetisation. Advertisers are expected to spend more than $180 […]
A recent study of the content viewing behaviour of Thai consumers, commissioned by the Asia Video Industry Association’s (AVIA) Coalition Against Piracy (CAP), and conducted by YouGov, has revealed that 45 per cent of consumers use a TV box which can be used to stream pirated television and video content. These TV boxes, also known […]
The results of an in-depth study of TV reception throughout Nigeria, Cameroon and Ivory Coast positions Eutelsat as the satellite market leader. The study, led by Nielsen, featured face-to-face interviews with 3,000 households in Nigeria, 2,000 in Cameroun and 2,000 in Ivory Coast – representative of the population of the geographical area surveyed. The study […]
Euroconsult reports that the ‘build and launch’ market for the next decade looks extremely healthy. The Paris-based consulting and analysis firm says it anticipates that 330 satellites with a mass over 50 kg will be launched on average each year by 2027 for government agencies and commercial organisations worldwide. This is a threefold increase over […]
SVoD revenues across 138 countries will reach $35.04 billion (€40.1bn) in 2018, $10 billion more than the 2017 total and more than triple the 2015 total, according to the SVOD Databook report from analyst firm Digital TV Research. “No surprises that the US is the top earning country,” commented Simon Murray, Principal Analyst at Digital […]
Five million French TV viewers aged four and above watch online content on a daily basis, be it live or catch-up – an increase of 28 per cent over two years – reports Médiamétrie. Among them, 3 million watch from a TV set via an IPTV connection. This growth has been driven by mobility and […]
Market research and consulting company Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the US market, based on estimated number of subscribers. Netflix, Amazon, and Hulu continue to hold the top three slots, with HBO Now and Starz moving into the top five. Netflix Prime Video […]
Pay-TV revenue in Asia Pacific, comprised of subscription fees and local and regional advertising sales, will top $56 billion (€48.95bn) in 2018 after 5 per cent annual growth, according to a new report, Asia Pacific Pay-TV Distribution, from analyst firm Media Partners Asia (MPA). The Asia Pacific pay-TV industry will continue to expand at a […]
As the latest premium game titles become increasingly anticipated by consumers looking to play, data from Irdeto reveals that if a AAA title is pirated upon its launch, publishers can expect hundreds of thousands of downloads of illegal copies, resulting in massive revenue loss, according to research from digital platform security specialist Irdeto, who monitored […]
The top 10 service providers in the US collectively lost over 877,000 television subscribers in the third quarter of 2018, as reported by the informitv Multiscreen Index. The two satellite services suffered the largest losses, shedding 726,000 between them, while their online offerings gained 89,000. DISH Network lost 367,000 satellite television subscribers, compared to 192,000 […]