TV ad revenue in the UK totalled £5.28 billion (€6.21bn) in 2016, up 0.2 per cent on 2015, according to full year revenue figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. This represents the seventh consecutive year that TV advertising revenue has […]
The FTA TV duopoly of Mediaset and Atresmedia remains strong in Spain, with the groups controlling a combined 85.4 per cent of the TV ad share. The latest figures from Infoadex reveal both took €1.811 billion out of the total €2.122 billion TV ad revenues in 2016, up 5.5 per cent. Only €100 million went […]
The latest global forecast from analyst firm CCS Insight for virtual reality (VR) and augmented reality (AR) devices reflects the relatively slow start to this nascent market. However, CCS Insight continues to believe the segment holds great potential and can deliver healthy growth over the next five years and beyond. Sales of smartphone virtual reality […]
Growing preference for OTT content is catalysing demand for streaming media devices and Smart TVs, according to Global Smart TV and Streaming Media Devices Markets, Forecast to 2021, a part of Frost & Sullivan’s Digital Media Growth Partnership Service programme. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations […]
Google’s Cardboard VR ecosystem has a commanding share of shipments and installed base, but Samsung and Sony’s successful VR launches in 2016 see them split more than half of VR hardware revenues, according to market intelligence consultancy Strategy Analytics’ report, VR Headset Platform Market Share Year End 2016,
Before the upcoming Mobile World Congress 2017, Huawei X Labs and China Mobile Research Institute have jointly released the Mobile Video Report: China Trailblazing Mobile Live Video Market. The Report reveals that the burgeoning social networking combined with the unique monetisation mechanism presented in China helps stimulate the advancement of China’s
Viavi Solutions has released industry data on the state of 5G trials globally. Despite 5G standards not being expected until 2020, 25 mobile operators have already announced that they are lab testing “5G”. Among those, 12 report having progressed to field testing. An additional four operators have announced their plans for 5G trials. Five operators […]
UK pro-copyright consumer education body the Industry Trust for IP Awareness has revealed that its well-established campaign, Moments Worth Paying For, has reached over two billion consumers in six years with an estimated media value of £49.3 million (€46.9m). The Moments Worth Paying For campaign has been transformational in fusing consumer education with the content […]
As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to dominate its rivals the Grammy’s and Golden Globes, pulling in $115 million in ad revenue last year. And with both commercial load and the cost of a 30 second spot continuing their long term trend increases, […]
In its latest IPTV Market Leader Report, Kagan Research, part of S&P Global Market Intelligence, has named Edgeware as the VoD server software market leader in three out of its six tracked regions. TheTV CDN technology specialist is one of 32 technology vendors that were tracked by Kagan in four categories – VoD server software, […]