A nationwide survey of 2,000 people found that twice as many Britons spend quality time streaming boxsets than being cuddled up in the back row of the movies. With endless hours of content available via streaming services for a relatively small fee, it’s unsurprising that viewers are choosing better value for money at home. But […]
England’s victory over Cameroon became the UK’s most-watched women’s football game ever, with a record-breaking 6.9 million viewers tuning in on BBC1 on June 23rd. The explosive game, which saw the Lionesses triumph 3-0, has continued the UK’s fascination with this years’ tournament. However, the UK public appear to have serious misconceptions about those watching […]
With impressions increasing nearly 60 per cent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, according to the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company’s platform, AdBridge, and […]
The European findings of the 2019 Pay-TV Innovation Forum, a global research programme designed to explore the biggest challenges and opportunities facing the pay-TV and content industries, produced by content protection and multiscreen television solutions provider NAGRA in partnership with research and strategy consultancy MTM, highlights that pay-TV executives are becoming more optimistic about responding […]
TVSquared, a specialist in TV attribution, has released the findings of its 2019 UK Direct-to-Consumer (DTC) TV Advertising Performance report. Three quarters of UK viewers (75 per cent) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for DTC brands. TVSquared’s report uncovers the TV buy elements that are driving response, […]
With more than 15 million 5G handset services in operation (SIOs) expected by the end of June 2023, the adoption of 5G is set to be faster than the previous generations, according to research from emerging technology analyst firm, Telsyte. The Telsyte Australian Mobile Services Market Study 2019 found the local market is forecast to […]
The big news in 2019 in the in-car audio space is the ascendance of podcasting, as both established players in streaming and broadcasting, as well as smaller start-ups compete for a piece of the growing market, Strategy Analytics 2019 In-Car Audio and Radio Report finds. Other noteworthy trends in the space include a coming regulatory […]
Findings from cloud-based video production, editing and distribution platform Grabyo suggest that video audiences are watching on social media and online streaming services more often than pay-TV services in all major markets except the UK. The report surveyed over 9,600 people across the UK, Germany, Italy, Spain, France, Australia, and the United States. The majority […]
The VoD market in Europe faces a bright future, at least according to ITMedia Consulting’s Report. The report by the Rome-based consultancy, Video on Demand in Europe: 2019-2022 – The Netflix’s Throne, predicts VoD will surpass the €10 billion mark in 2022, with a double-digit CAGR of 12 per cent. The total revenue growth in […]
The US Chamber of Commerce Global Innovation Policy Center (GIPC), in partnership with NERA Economic Consulting, has published a study, Impacts of Digital Video Piracy on the US Economy, detailing the economic impact digital video piracy has on the US economy. While the proliferation of streaming services provides consumers with unprecedented choice, content, and convenience, […]