Netflix has vowed to cut back on how often smoking is shown in its original content after a report by US-based anti-smoking group Truth Initiative said tobacco imagery was increasing on small screens and that depictions were much more common on streaming services than on cable television. Netflix said that smoking in programmes aimed at […]
Analysis by Hub Entertainment Research into how subscribers would react to an ad-based Netflix subscription plan suggests that many subscribers would be open to the idea, but only with a significant discount off the current ad-free subscription. With speculation rampant about the possibility of a Netflix ad-supported subscription plan, Hub gauged consumer reactions to the […]
Research from Parks Associates shows US broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. Examining Broadband Cord Cutters notes that fixed broadband providers that do not offer […]
The Women’s World Cup semi-final between England and the USA on July 2nd attracted the highest peak audience of any TV show so far this year. A peak audience of 11.73 million – nearly 51 pr cent of the total TV audience – tuned in to watch England’s narrow 2-1 defeat, beating the Line of […]
Brightcove, a global provider of cloud services for video, has published its annual OTT TV market study for Asia, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company. The study polled 9,000 participants across nine countries in Asia, including 1,000 consumers in Singapore. The survey was […]
Using a unique evaluation grid, a report from digital economy think tank, IDATE DigiWorld, has delivered a rundown of the countries emerging as the globe’s 5G pioneers. The ranking compares 11 countries from around the world. This includes
EE, the official technology partner of Glastonbury Festival, has revealed that over the course of the iconic event an epic 103.6 terabytes of mobile data was used, almost double the total from 2017 and almost 1,000 times as much as in 2010. This was the first festival in the UK to have 5G mobile coverage, […]
StarzPlay, the SVoD service in the Middle East and North Africa (MENA), has been ranked as the region’s leading platform in terms of subscriptions for the second consecutive year, according to the IHS Markit Pay TV & Online Video Report MENA 2019. StarzPlay has successfully retained its lead position with 29 per cent market share […]
Total cross-platform television viewing times across the US and major European markets are declining as consumers increasingly turn to non-linear platforms as a substitute for traditional TV viewing, according to IHS Markit. Excluding social media, total average daily video viewing time for the countries analysed stood at 273.7 minutes per-person per-day in 2018. This compares […]
Since Q3 2016, US and European viewers of videos on Facebook have declined from 28 per cent to 23 per cent of internet respondents. YouTube also recorded a slight decline from 70 per cent to 66 per cent, according to data from Ampere Analysis. Over the same period Netflix viewers have increased from