Game of Thrones has won the dubious award of the most pirated show of 2017. The HBO production was officially the most illegally streamed show for the sixth consecutive year, according to data from TorrentFreak. The show beat The Walking Dead and The Flash, which came in second and third respectively. The Big Bang Theory […]
Thomas Bremond, GM of International Advanced Advertising at FreeWheel and Charlie Johnson, VP, UK and Northern Ireland at Digital Element have offered their predictions for the advanced TV sector in 2018, highlighting the importance of advertising experiences and the need to focus on VPNS. Bremond commented: “After a year when transparency, brand safety and viewability […]
The BBC dominated the Christmas Day TV ratings, with eight of the 10 most popular broadcasts, coming courtesy of the public broadcaster. A Christmas special of Mrs Brown’s Boys topped the charts with 1 in 3 viewers (32.6 per cent) tuning in for the “comedy” show. The Strictly Come Dancing Christmas special and episodes of […]
Despite unabated network usage, global telecom revenue is on track to grow just 1.1 per cent in 2017 over the prior year, according to a report by business information provider IHS Markit. Global economic growth prospects, meanwhile, are looking up. IHS Markit macroeconomic indicators point to moderate global economic growth of 3.2 per cent for […]
Gaviscon’s “Tim and Tom” has fended off both M&M’s and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. The top ads comes an on-going analysis of TV advertising, conducted […]
A PricewaterhouseCoopers study of nearly 2,000 Americans aged 18 to 59 has revealed that the percentage of consumers who watched cable TV and Netflix in 2017 were even. The survey shows that 73 per cent of respondents subscribed to a pay-TV service this year, which is down from 76 per cent in 2016, and 79 per […]
SDL, a specialist in global content creation, management, translation and delivery, has revealed its Five Future States of Content, a series of disruptive content trends for brands to watch in 2018. With content at the heart of every customer journey, SDL predicts content will hit a new dimension of organsational importance, with Artificial Intelligence (AI) […]
Irdeto, a specialist in digital platform security, has published its annual predictions looking at the content delivery and security trends in media and entertainment for 2018. The e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary from multiple Irdeto and industry thought leaders. Topics include the growing competition from OTT […]
The broadcasting (radio and TV) sector in Italy recorded total advertising investments of just over €3.3 billion during the first ten months of 2017. This is down by 2.1 per cent compared to last year, according to figures from Nielsen. In October only, ad investments amounted to €441 million, down 2.1 per cent year-on-year, easing […]
Interest in online video is reaching record levels across the Nordics. More time is spent watching video online than ever before, and household spend on digital video is accelerating, according to a report from digital media consultancy firm Mediavision. But, it is now becoming